Brandwave

Carter Holt Harvey vs GIB:Which is more popular in New Zealand?

In October 2026, GIB had more branded searches than Carter Holt Harvey among building product brands in New Zealand. GIB had about 4,750 branded searches, while Carter Holt Harvey had 1,160. GIB made up 14.9% of all building product brand searches we track, and Carter Holt Harvey accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about building product brands, GIB appeared in all five answers and Carter Holt Harvey in one. GIB was mentioned before Carter Holt Harvey in every answer.

Among building product brands in New Zealand in October 2026

Who do people search for more?

GIB, about 4 searches for every 1 for Carter Holt Harvey

GIB 4.8K searchesCarter Holt Harvey 1.2K searches

Who does AI mention more?

GIB, mentioned in every answer we collected

GIB in 5 of 5Carter Holt Harvey in 1 of 5

Who does AI recommend more?

GIB, named ahead of Carter Holt Harvey in every answer

GIB first in 3Carter Holt Harvey never first

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Top building product brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GIB appeared in all five answers. Carter Holt Harvey was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. GIB was listed before Carter Holt Harvey in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. James Hardie1st
  2. Colorsteel2nd
  3. GIB3rd
  4. Pink Batts4th
  5. Vantage5th
  6. Resene Construction Systems6th
  7. Laminex7th
  8. Abodo8th
  9. Carter Holt Harvey9th
  10. Nelson Pine10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GIB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • James Hardie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Colorsteel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pink Batts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Resene Construction Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vantage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steel & Tube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laminex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Abodo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carter Holt Harvey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about building product brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Carter Holt Harvey or GIB more popular in search?

This chart shows how often people search Google for Carter Holt Harvey and GIB by name. Each line represents a brand's share of searches for all 11 building product brands we track, month by month, from searches in New Zealand.

Carter Holt Harvey and GIB among building product brands in New Zealand, by month

Share of searches by month for GIB, Carter Holt Harvey. The figures are in the table below the chart.

View monthly share of searches table
MonthSteel & TubeJames HardieGIBColorsteelLaminexPink BattsAbodoCarter Holt HarveyResene Construction SystemsNelson PineVantage
Nov 202532.3%15.8%9.6%14.2%8.8%5.8%4.3%3.6%2.7%1.5%1.5%
Dec 202534.3%13.7%11.3%14.1%7.5%5.1%4.5%3.9%2.3%1.6%1.5%
Jan 202630.1%14.5%12%16%7.8%5.5%4.3%4%2.5%1.7%1.7%
Feb 202628.6%15.9%10.8%16.6%9.2%5.2%4.4%3.8%2.3%1.6%1.6%
Mar 202628.8%16.1%9.7%15.7%9.1%6.4%4.9%4%2.4%1.6%1.3%
Apr 202627.6%15.3%12.7%14.7%8.9%7.5%4%3.6%2.8%1.5%1.4%
May 202629.9%14.7%11.7%13.7%9.6%6.7%4.3%4.2%2.5%1.4%1.3%
Jun 202629.7%14.8%12.2%13.5%9.6%6.7%4.1%4.3%2.5%1.4%1.3%
Jul 202630.8%14.7%12.1%12.7%9.8%7%4.3%3.4%2.6%1.4%1.2%
Aug 202634.1%15.8%10.7%11.5%9%6.3%3.9%3.9%2.3%1.3%1.3%
Sep 202631.7%15.3%12.1%12.7%10%5.6%4%3.4%2.6%1.4%1.2%
Oct 202627.7%15.7%14.9%13.8%9.1%6%4%3.6%2.3%1.5%1.5%

How has branded search for Carter Holt Harvey and GIB changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand building product brands in October 2026?

1 change

  1. In October 2026, GIB overtook Colorsteel to rank 3rd among building product brands in New Zealand, with 14.9% of the searches.

How are Carter Holt Harvey’s and GIB’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Carter Holt Harvey’s and GIB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carter Holt Harvey

8 branded search terms

  • carter holt
  • carter holt harvey
  • carter holt harvey lvl
  • carter holt harvey packaging
  • carter holt harvey plywood
  • carter holt harvey timber
  • carter holt lvl
  • carter holt plywood

GIB

9 branded search terms

  • aqualine gib board
  • bathroom gib board
  • ceiling gib board
  • gib board
  • gib board plaster
  • gib fixing
  • gib patch board
  • gib plasterboard
  • gib standard plasterboard

How the Brand Demand Index is measured

Other head-to-heads among building product brands

Creator with pink hair and a pink jacket

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