Cardrona vs Mt Dobson:Which is more popular by branded search in New Zealand?
In August 2026, Cardrona had more branded searches than Mt Dobson among ski areas in New Zealand. Cardrona was estimated to have 158K branded searches compared to Mt Dobson’s 24.8K, and held a 16.2% Share of Search versus Mt Dobson’s 2.5%.
Follow Cardrona vs Mt Dobson and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Cardrona or Mt Dobson?
Compare the New Zealand ski areas skiers and snowboarders choose between each winter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cardrona, Mt Dobson. The figures are in the table below the chart.
View monthly share of search table
| Month | Mt Ruapehu | Mt Hutt | Cardrona | Coronet Peak | The Remarkables | Treble Cone | Roundhill | Porters | Mt Dobson | Mt Cheeseman |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 19.9% | 19.3% | 8.5% | 8.7% | 2.5% | 0.75% | 0.55% | 1.1% | 0.43% |
| Nov 2025 | 37.2% | 7.9% | 28.6% | 13.1% | 5.9% | 3.5% | 1.1% | 0.63% | 1.5% | 0.5% |
| Dec 2025 | 30.4% | 8.9% | 31.5% | 15.1% | 7.3% | 3.4% | 1% | 0.48% | 1.4% | 0.45% |
| Jan 2026 | 30.2% | 8.9% | 32.2% | 15.3% | 6.7% | 3.1% | 1.3% | 0.49% | 1.5% | 0.44% |
| Feb 2026 | 33.4% | 11.9% | 29.5% | 12.7% | 5.5% | 3.4% | 1.1% | 0.49% | 1.4% | 0.54% |
| Mar 2026 | 35.2% | 12.3% | 27.6% | 12% | 5.9% | 2.8% | 1.3% | 0.56% | 1.5% | 0.83% |
| Apr 2026 | 35.6% | 14.6% | 25.3% | 11% | 5.4% | 2.9% | 1.5% | 0.93% | 2.2% | 0.58% |
| May 2026 | 42.8% | 14% | 18.4% | 13.2% | 4.4% | 2.1% | 1.8% | 1.1% | 1.6% | 0.52% |
| Jun 2026 | 27.2% | 27.1% | 14.7% | 18.5% | 5% | 2% | 2% | 1.2% | 1.9% | 0.36% |
| Jul 2026 | 30% | 22.1% | 14% | 13.1% | 7% | 3.9% | 3.4% | 3.1% | 2.8% | 0.6% |
| Aug 2026 | 28.6% | 18.7% | 16.2% | 13.6% | 8.3% | 5.9% | 2.9% | 2.6% | 2.5% | 0.73% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Cardrona and Mt Dobson comparison changed over the last 12 months?
3 findings
- Cardrona was ahead of Mt Dobson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cardrona’s estimated Share of Search among ski areas in New Zealand moved from 19.3% to 16.2%, and its estimated monthly branded searches moved from 37.3K to 158K.
- Across the 11 months ending August 2026, Mt Dobson’s estimated Share of Search among ski areas in New Zealand moved from 1.1% to 2.5%, and its estimated monthly branded searches moved from 2.1K to 24.8K.
How did search popularity change for New Zealand ski areas in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Cardrona’s and Mt Dobson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cardrona
15 branded search terms
- cardrona
- cardrona accommodation
- cardrona com
- cardrona employment
- cardrona hotel
- cardrona metservice
- cardrona near me
- cardrona pub
- cardrona ski
- cardrona ski field
- cardrona ski resort
- cardrona snow farm
- cardrona snow report
- cardrona weather
- waiorau homestead cardrona
Mt Dobson
16 branded search terms
- dobson co nz
- mount dobson
- mount dobson snow report
- mount dobson weather
- mount dobson webcam
- mt dobson
- mt dobson forecast
- mt dobson near me
- mt dobson ski
- mt dobson ski field
- mt dobson snow forecast
- mt dobson snow report
- mt dobson weather
- mt dobson webcam
- mtdobson
- weather mt dobson
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.