Captain Morgan vs Sailor Jerry:Which is more popular by branded search in New Zealand?
In August 2026, Captain Morgan had more branded searches than Sailor Jerry among rum brands in New Zealand. Captain Morgan was estimated to have 1.9K branded searches compared to Sailor Jerry’s 680, and held a 17.3% Share of Search versus Sailor Jerry’s 6%.
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Which is more popular in search, Captain Morgan or Sailor Jerry?
Compare the rum brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Captain Morgan, Sailor Jerry. The figures are in the table below the chart.
View monthly share of search table
| Month | Bacardi | Kraken | Malibu | Captain Morgan | Sailor Jerry |
|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 19.1% | 21.7% | 17.2% | 6.9% |
| Nov 2025 | 38.9% | 18.1% | 21.4% | 15% | 6.6% |
| Dec 2025 | 39.7% | 18.5% | 23.4% | 12.4% | 6% |
| Jan 2026 | 36% | 16.2% | 24.6% | 15.7% | 7.5% |
| Feb 2026 | 38.6% | 15.2% | 21.9% | 17.3% | 7% |
| Mar 2026 | 37.8% | 14.7% | 21% | 18.5% | 8% |
| Apr 2026 | 34.7% | 20.9% | 21.2% | 16.5% | 6.8% |
| May 2026 | 34.9% | 22% | 18.9% | 17.4% | 6.8% |
| Jun 2026 | 33.2% | 22.7% | 18.9% | 17.7% | 7.5% |
| Jul 2026 | 35.4% | 19.4% | 18.9% | 20.1% | 6.2% |
| Aug 2026 | 36.8% | 20.6% | 19.3% | 17.3% | 6% |
| Sep 2026 | — | — | — | — | — |
How has the Captain Morgan and Sailor Jerry comparison changed over the last 12 months?
3 findings
- Captain Morgan was ahead of Sailor Jerry in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Captain Morgan’s estimated Share of Search among rum brands in New Zealand moved from 17.2% to 17.3%, and its estimated monthly branded searches moved from 1.7K to 1.9K.
- Across the 11 months ending August 2026, Sailor Jerry’s estimated Share of Search among rum brands in New Zealand moved from 6.9% to 6%, and its estimated monthly branded searches moved from 690 to 680.
How did search popularity change for New Zealand rum brands in August 2026?
2 changes
In August 2026, Kraken overtook Captain Morgan to rank 2nd among rum brands in New Zealand, at 20.6%.
In August 2026, Captain Morgan lost estimated Share of Search among rum brands in New Zealand, from 20.1% to 17.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Captain Morgan’s and Sailor Jerry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Captain Morgan
13 branded search terms
- captain morgan
- captain morgan dark rum
- captain morgan dark spiced rum
- captain morgan near me
- captain morgan nz
- captain morgan original spiced rum
- captain morgan rum
- captain morgan sliced apple
- captain morgan spiced gold
- captain morgan spiced rum
- captainmorgan
- captainmorgan com
- captainmorgan rum
Sailor Jerry
9 branded search terms
- rum sailor jerry spiced
- sailor jerry
- sailor jerry near me
- sailor jerry nz
- sailor jerry rum
- sailor jerry tattoos
- sailorjerry
- sailorjerry com
- sailorjerry rum
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.