Campfire Digital Recruitment vs Talent Army:Which is more popular by branded search in New Zealand?
In August 2026, Campfire Digital Recruitment had more branded searches than Talent Army among technology recruitment agencies in New Zealand. Campfire Digital Recruitment was estimated to have 520 branded searches compared to Talent Army’s 400, and held a 14.1% Share of Search versus Talent Army’s 10.8%.
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Which is more popular in search, Campfire Digital Recruitment or Talent Army?
Technology, software and digital recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Campfire Digital Recruitment, Talent Army. The figures are in the table below the chart.
View monthly share of search table
| Month | Potentia | Absolute IT | Campfire Digital Recruitment | Talent Army | Recruit IT | Digital Garage | Sunstone Talent |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 17.4% | 11% | 11.2% | 6.5% | 5.9% | 6.2% |
| Nov 2025 | 40.3% | 15.7% | 10.7% | 18.9% | 5.7% | 5.3% | 3.5% |
| Dec 2025 | 41.4% | 20.7% | 8.6% | 13.6% | 7.6% | 4.5% | 3.5% |
| Jan 2026 | 37.2% | 17.7% | 10.3% | 11.7% | 9.6% | 7.4% | 6% |
| Feb 2026 | 34.6% | 18.4% | 8.4% | 18.7% | 6.6% | 7.8% | 5.4% |
| Mar 2026 | 39.8% | 22% | 7.8% | 14.9% | 6.6% | 6.3% | 2.7% |
| Apr 2026 | 37.4% | 21.6% | 9.4% | 14.3% | 7.9% | 5% | 4.4% |
| May 2026 | 38% | 22% | 12.5% | 11.9% | 6.5% | 5% | 4.2% |
| Jun 2026 | 38.8% | 22.4% | 8.5% | 15.2% | 6.7% | 4.2% | 4.2% |
| Jul 2026 | 35.2% | 22.7% | 13.9% | 12.1% | 6.7% | 5.2% | 4.2% |
| Aug 2026 | 35.9% | 24.6% | 14.1% | 10.8% | 5.9% | 4.6% | 4.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Campfire Digital Recruitment and Talent Army comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Campfire Digital Recruitment took it in May 2026, Talent Army took it in June 2026, Campfire Digital Recruitment took it in July 2026.
- Across the 11 months ending August 2026, Campfire Digital Recruitment’s estimated Share of Search among technology recruitment agencies in New Zealand moved from 11% to 14.1%, and its estimated monthly branded searches moved from 390 to 520.
- Across the 11 months ending August 2026, Talent Army’s estimated Share of Search among technology recruitment agencies in New Zealand moved from 11.2% to 10.8%, and its estimated monthly branded searches held steady at 400.
How did search popularity change for New Zealand technology recruitment agencies in August 2026?
2 changes
In August 2026, Talent Army lost estimated Share of Search among technology recruitment agencies in New Zealand, from 12.1% to 10.8%.
Estimated monthly branded searches for Campfire Digital Recruitment in New Zealand rose 33.3% over 11 measured months, from 390 to 520 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Campfire Digital Recruitment’s and Talent Army’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campfire Digital Recruitment
3 branded search terms
- Campfire Digital
- Campfire Digital Recruitment
- campfire recruitment
Talent Army
2 branded search terms
- Talent Army
- talent army jobs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.