Calvin Klein vs Step One:Which is more popular by branded search in New Zealand?
In August 2026, Calvin Klein had more branded searches than Step One among underwear brands in New Zealand. Calvin Klein was estimated to have 33.8K branded searches compared to Step One’s 240, and held a 78.1% Share of Search versus Step One’s 0.55%.
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Which is more popular in search, Calvin Klein or Step One?
Compare the everyday underwear and basics brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Calvin Klein, Step One. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Bonds | Jockey | Step One | SAXX | Tommy John |
|---|---|---|---|---|---|---|
| Oct 2025 | 77% | 18.5% | 3.5% | 0.5% | 0.3% | 0.17% |
| Nov 2025 | 82% | 14% | 2.7% | 0.94% | 0.26% | 0.09% |
| Dec 2025 | 84.4% | 12.5% | 2.4% | 0.44% | 0.23% | 0.08% |
| Jan 2026 | 80.1% | 16.3% | 2.6% | 0.63% | 0.28% | 0.11% |
| Feb 2026 | 81% | 15.6% | 2.5% | 0.39% | 0.34% | 0.15% |
| Mar 2026 | 82.4% | 14.5% | 2.3% | 0.32% | 0.32% | 0.16% |
| Apr 2026 | 82.5% | 13.5% | 3.2% | 0.24% | 0.24% | 0.33% |
| May 2026 | 82.9% | 12.8% | 3.1% | 0.48% | 0.36% | 0.3% |
| Jun 2026 | 81.1% | 14.8% | 3% | 0.46% | 0.24% | 0.46% |
| Jul 2026 | 82.8% | 13.4% | 2.7% | 0.59% | 0.34% | 0.19% |
| Aug 2026 | 78.1% | 17.7% | 3.2% | 0.55% | 0.39% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Calvin Klein and Step One comparison changed over the last 12 months?
3 findings
- Calvin Klein was ahead of Step One in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among underwear brands in New Zealand moved from 77% to 78.1%, and its estimated monthly branded searches moved from 30.9K to 33.8K.
- Across the 11 months ending August 2026, Step One’s estimated Share of Search among underwear brands in New Zealand moved from 0.5% to 0.55%, and its estimated monthly branded searches moved from 200 to 240.
How did search popularity change for New Zealand underwear brands in August 2026?
2 changes
In August 2026, Calvin Klein lost estimated Share of Search among underwear brands in New Zealand, from 82.8% to 78.1%.
Estimated monthly branded searches for Step One in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Calvin Klein’s and Step One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calvin Klein
29 branded search terms
- boxer calvin klein underwear
- calvin klein
- calvin klein black jeans
- calvin klein black mens underwear
- calvin klein bra
- calvin klein briefs
- calvin klein eternity
- calvin klein eternity for men
- calvin klein euphoria
- calvin klein fashion
- calvin klein jean
- calvin klein lingerie
- calvin klein near me
- calvin klein online
- calvin klein outfits
- calvin klein outlet
- calvin klein polo
- calvin klein the one
- calvin klein underwear
- calvin klein underwear men
- calvin klein underwear women
- calvinklein
- calvinklein briefs
- calvinklein clothing
- calvinklein co nz
- calvinklein fashion
- calvinklein nz
- calvinklein polo
- thong calvin klein underwear
Step One
3 branded search terms
- step one boxers
- step one briefs
- step one undies
Put your own brand in this comparison
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