Brandwave

Cactus Outdoor vs Mongrel:Which is more popular in New Zealand?

In October 2026, Cactus Outdoor had more branded searches than Mongrel among workwear brands in New Zealand. Cactus Outdoor had about 4,400 branded searches, while Mongrel had 30. Cactus Outdoor made up 9.5% of all workwear brand searches we track, and Mongrel accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about workwear brands, Cactus Outdoor appeared in two of the five answers and Mongrel in none.

Among workwear brands in New Zealand in October 2026

Who do people search for more?

Cactus Outdoor, about 147 searches for every 1 for Mongrel

Cactus Outdoor 4.4K searchesMongrel 30 searches

Who does AI mention more?

Cactus Outdoor, mentioned in 2 of 5 answers, Mongrel in 0

Cactus Outdoor in 2 of 5Mongrel in 0 of 5

Who does AI recommend more?

Cactus Outdoor, the only one of the two named

Cactus Outdoor first in 2Mongrel never named

Follow Cactus Outdoor vs Mongrel and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top workwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cactus Outdoor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mongrel did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FXD1st
  2. Hard Yakka2nd
  3. Bisley3rd
  4. Syzmik4th
  5. Kaiwaka5th
  6. Swanndri6th
  7. Bison6th
  8. King Gee8th
  9. Cactus Outdoor9th
  10. +4 more
  11. Mongrel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FXD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bisley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hard Yakka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaiwaka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Syzmik3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swanndri2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cactus Outdoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bison2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • King Gee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mongrel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about workwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cactus Outdoor or Mongrel more popular in search?

This chart shows how often people search Google for Cactus Outdoor and Mongrel by name. Each line represents a brand's share of searches for all 14 workwear brands we track, month by month, from searches in New Zealand.

Cactus Outdoor and Mongrel among workwear brands in New Zealand, by month

Share of searches by month for Cactus Outdoor, Mongrel. The figures are in the table below the chart.

View monthly share of searches table
MonthSwanndriKaiwakaCarhartt WIPCactus OutdoorBisonFXDBisleySyzmikDickiesKing GeeHard YakkaPortwestCaterpillarMongrel
Nov 202539.7%20.6%18.1%8.1%4.4%2.1%2.2%1.2%1.2%0.87%0.79%0.52%0.17%0.06%
Dec 202533.9%29.3%18.7%8.2%3.5%1.4%1.6%0.76%1%0.65%0.52%0.3%0.09%0.04%
Jan 202626.5%28%20.9%11.3%4%2.2%2.3%1.3%1.4%0.71%0.77%0.42%0.1%0.08%
Feb 202630%25.1%20.5%10.1%4.4%2.2%2.5%1.2%1.5%1%0.83%0.53%0.12%0.09%
Mar 202634.5%20.1%19.9%11.9%3.4%2.3%2.3%1.3%1.9%1%0.54%0.63%0.09%0.05%
Apr 202642.4%18.1%18.7%9.7%2.8%1.9%1.6%0.9%2.2%0.73%0.31%0.6%0.1%0.06%
May 202643.1%17.4%17.1%9.7%3.5%2%1.9%1.1%2.3%0.65%0.32%0.63%0.1%0.04%
Jun 202648.5%14.4%16.2%9.1%3.3%2%1.8%1.1%2.2%0.51%0.26%0.58%0.07%0.05%
Jul 202643.7%14.7%17%9.7%6.5%2%2.1%1.4%1.4%0.56%0.28%0.53%0.1%0.04%
Aug 202641.8%16.7%18.7%9%4%2.5%2.2%1.6%1.5%0.97%0.32%0.73%0.12%0.03%
Sep 202634.9%20%19.7%9.3%5.1%2.9%2.6%1.5%1.5%1%0.64%0.68%0.11%0.06%
Oct 202633%23.3%19.7%9.5%4.1%2.9%2.5%1.4%1.4%0.76%0.73%0.6%0.09%0.06%

How has branded search for Cactus Outdoor and Mongrel changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand workwear brands in October 2026?

0 changes

Neither Cactus Outdoor nor Mongrel moved beyond provider rounding among workwear brands in October 2026.

How are Cactus Outdoor’s and Mongrel’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cactus Outdoor’s and Mongrel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cactus Outdoor

1 branded search term

  • cactus outdoor

Mongrel

1 branded search term

  • mongrel work boots

How the Brand Demand Index is measured

Other head-to-heads among workwear brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free