Brandwave

CablePrice vs Terra Cat:Which is more popular?

In September 2026, Terra Cat had more branded searches than CablePrice among excavator brands in New Zealand. Terra Cat had about 2,400 branded searches, while CablePrice had 1,000. Terra Cat made up 32.4% of all excavator brand searches we track, and CablePrice accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about excavator brands, CablePrice and Terra Cat each appeared in three of the five answers. CablePrice was mentioned before Terra Cat in two out of three answers that named either.

Among excavator brands in New Zealand in September 2026

Who do people search for more?

Terra Cat, about 2 searches for every 1 for CablePrice

Terra Cat 2.4K searchesCablePrice 1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

CablePrice in 3 of 5Terra Cat in 3 of 5

Who does AI recommend more?

CablePrice, named ahead of Terra Cat in 2 of 3 answers

CablePrice first in 2Terra Cat first in 1

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Top excavator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CablePrice and Terra Cat were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. CablePrice was listed before Terra Cat in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Komatsu1st
  2. Kubota2nd
  3. Hitachi3rd
  4. Caterpillar4th
  5. Takeuchi5th
  6. Yanmar6th
  7. CablePrice7th
  8. Sany8th
  9. Terra Cat9th
  10. Kobelco10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Caterpillar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubota4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hitachi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komatsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Terra Cat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CablePrice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Takeuchi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yanmar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sany2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobelco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about excavator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is CablePrice or Terra Cat more popular in search?

This chart shows how often people search Google for CablePrice and Terra Cat by name. Each line represents a brand's share of searches for all 13 excavator brands we track, month by month, from searches in New Zealand.

CablePrice and Terra Cat among excavator brands in New Zealand, by month

Share of searches by month for Terra Cat, CablePrice. The figures are in the table below the chart.

View monthly share of searches table
MonthTerra CatKubotaCablePriceCaterpillarSumitomoHitachiYanmarSanyKobelcoTakeuchiBobcatKomatsuJCB
Oct 202534.7%19.5%19.1%5.3%5.5%2.8%2.5%2.2%1.1%2%2%1.7%1.7%
Nov 202534.7%22.9%15.6%4.9%5.5%3.7%3.1%1.9%0.72%1.8%2%1.7%1.4%
Dec 202536.1%23.6%15.1%5.7%5.3%2.7%2.6%1.7%1.1%1.7%1.4%1.4%1.8%
Jan 202636.8%20.3%16.5%5.5%4.7%3.6%2.7%1.5%0.76%1.9%1.4%1.8%2.7%
Feb 202630.8%25.5%16.7%6.5%5.1%3.2%2.7%1.5%1.4%2.3%1.4%1.8%1%
Mar 202630%28.7%16.6%5.8%4.1%3.5%2.2%1.7%1.1%1.9%1.4%1.8%1.2%
Apr 202632%25.4%13.3%6.1%5.3%3.3%3.5%1.6%2.1%1.5%1.5%2.8%1.6%
May 202633%22.8%14.8%6.5%4.9%3.2%3.6%1.8%2.2%2.4%1.6%1.9%1.4%
Jun 202632.5%26.2%14.6%6.1%4.2%2.8%2.9%2%2.1%1.7%1.9%1.9%1.1%
Jul 202639.4%17.7%13.6%6.4%5.8%3.8%2.9%2.2%1.5%1.6%1.9%1.9%1.4%
Aug 202639.6%18.3%14.3%5.8%5.4%3.9%2.9%2.2%1.4%1.7%1.9%1.5%1.1%
Sep 202632.4%23.1%13.5%6.2%6.2%3.8%3.5%2.4%2.2%2%1.9%1.9%0.94%

How has the CablePrice and Terra Cat comparison changed over the last 12 months?

3 findings
  • Terra Cat was ahead of CablePrice in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CablePrice’s share of searches among excavator brands in New Zealand moved from 19.1% to 13.5%, and its estimated monthly branded searches moved from 1.6K to 1K.
  • Across the 12 months ending September 2026, Terra Cat’s share of searches among excavator brands in New Zealand moved from 34.7% to 32.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for New Zealand excavator brands in September 2026?

2 changes

  1. In September 2026, Terra Cat lost share of searches among excavator brands in New Zealand, from 39.6% to 32.4%.

  2. In September 2026, CablePrice lost share of searches among excavator brands in New Zealand, from 14.3% to 13.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CablePrice’s and Terra Cat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CablePrice

1 branded search term

  • cableprice

Terra Cat

1 branded search term

  • terra cat

How the Brand Demand Index is measured

Other head-to-heads among excavator brands

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