Brandwave

CablePrice vs Kobelco:Which is more popular?

In September 2026, CablePrice had more branded searches than Kobelco among excavator brands in New Zealand. CablePrice had about 1,000 branded searches, while Kobelco had 160. CablePrice made up 13.5% of all excavator brand searches we track, and Kobelco accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about excavator brands, CablePrice appeared in three of the five answers and Kobelco in two. CablePrice was mentioned before Kobelco in three out of four answers.

Among excavator brands in New Zealand in September 2026

Who do people search for more?

CablePrice, about 6 searches for every 1 for Kobelco

CablePrice 1K searchesKobelco 160 searches

Who does AI mention more?

CablePrice, mentioned in 3 of 5 answers, Kobelco in 2

CablePrice in 3 of 5Kobelco in 2 of 5

Who does AI recommend more?

CablePrice, named ahead of Kobelco in 3 of 4 answers

CablePrice first in 3Kobelco first in 1

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Top excavator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CablePrice was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kobelco was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. CablePrice was listed before Kobelco in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Komatsu1st
  2. Kubota2nd
  3. Hitachi3rd
  4. Caterpillar4th
  5. Takeuchi5th
  6. Yanmar6th
  7. CablePrice7th
  8. Sany8th
  9. Terra Cat9th
  10. Kobelco10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Caterpillar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubota4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hitachi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komatsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Terra Cat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CablePrice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Takeuchi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yanmar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sany2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobelco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about excavator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is CablePrice or Kobelco more popular in search?

This chart shows how often people search Google for CablePrice and Kobelco by name. Each line represents a brand's share of searches for all 13 excavator brands we track, month by month, from searches in New Zealand.

CablePrice and Kobelco among excavator brands in New Zealand, by month

Share of searches by month for CablePrice, Kobelco. The figures are in the table below the chart.

View monthly share of searches table
MonthTerra CatKubotaCablePriceCaterpillarSumitomoHitachiYanmarSanyKobelcoTakeuchiBobcatKomatsuJCB
Oct 202534.7%19.5%19.1%5.3%5.5%2.8%2.5%2.2%1.1%2%2%1.7%1.7%
Nov 202534.7%22.9%15.6%4.9%5.5%3.7%3.1%1.9%0.72%1.8%2%1.7%1.4%
Dec 202536.1%23.6%15.1%5.7%5.3%2.7%2.6%1.7%1.1%1.7%1.4%1.4%1.8%
Jan 202636.8%20.3%16.5%5.5%4.7%3.6%2.7%1.5%0.76%1.9%1.4%1.8%2.7%
Feb 202630.8%25.5%16.7%6.5%5.1%3.2%2.7%1.5%1.4%2.3%1.4%1.8%1%
Mar 202630%28.7%16.6%5.8%4.1%3.5%2.2%1.7%1.1%1.9%1.4%1.8%1.2%
Apr 202632%25.4%13.3%6.1%5.3%3.3%3.5%1.6%2.1%1.5%1.5%2.8%1.6%
May 202633%22.8%14.8%6.5%4.9%3.2%3.6%1.8%2.2%2.4%1.6%1.9%1.4%
Jun 202632.5%26.2%14.6%6.1%4.2%2.8%2.9%2%2.1%1.7%1.9%1.9%1.1%
Jul 202639.4%17.7%13.6%6.4%5.8%3.8%2.9%2.2%1.5%1.6%1.9%1.9%1.4%
Aug 202639.6%18.3%14.3%5.8%5.4%3.9%2.9%2.2%1.4%1.7%1.9%1.5%1.1%
Sep 202632.4%23.1%13.5%6.2%6.2%3.8%3.5%2.4%2.2%2%1.9%1.9%0.94%

How has the CablePrice and Kobelco comparison changed over the last 12 months?

3 findings
  • CablePrice was ahead of Kobelco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CablePrice’s share of searches among excavator brands in New Zealand moved from 19.1% to 13.5%, and its estimated monthly branded searches moved from 1.6K to 1K.
  • Across the 12 months ending September 2026, Kobelco’s share of searches among excavator brands in New Zealand moved from 1.1% to 2.2%, and its estimated monthly branded searches moved from 90 to 160.

How did search popularity change for New Zealand excavator brands in September 2026?

2 changes

  1. In September 2026, Kobelco overtook Bobcat and 2 others to rank 9th among excavator brands in New Zealand, with 2.2% of the searches.

  2. In September 2026, CablePrice lost share of searches among excavator brands in New Zealand, from 14.3% to 13.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using CablePrice’s and Kobelco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CablePrice

1 branded search term

  • cableprice

Kobelco

3 branded search terms

  • kobelco 140
  • kobelco 210
  • kobelco excavator

How the Brand Demand Index is measured

Other head-to-heads among excavator brands

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