Business IT South vs Focus Technology Group:Which is more popular by branded search in New Zealand?
In August 2026, Focus Technology Group had more branded searches than Business IT South among invercargill it support companies in New Zealand. Focus Technology Group was estimated to have 230 branded searches compared to Business IT South’s 20, and held a 16.5% Share of Search versus Business IT South’s 1.4%.
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Which is more popular in search, Business IT South or Focus Technology Group?
Compare Invercargill it support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Focus Technology Group, Business IT South. The figures are in the table below the chart.
View monthly share of search table
| Month | Need a Nerd | Cyclone Computers | Focus Technology Group | Scope IT | CoreTech | Business IT South |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 33.5% | 14.9% | 6.8% | 1.9% | 3.1% |
| Nov 2025 | 29.7% | 40.6% | 19.8% | 6.8% | 1.6% | 1.6% |
| Dec 2025 | 43.9% | 32.9% | 14% | 5.5% | 2.4% | 1.2% |
| Jan 2026 | 39.5% | 36.8% | 14.6% | 5.9% | 2.2% | 1.1% |
| Feb 2026 | 39% | 34.8% | 15.6% | 5.7% | 2.1% | 2.8% |
| Mar 2026 | 44.5% | 28.3% | 15.6% | 6.9% | 2.9% | 1.7% |
| Apr 2026 | 41.8% | 32% | 16.3% | 5.2% | 3.3% | 1.3% |
| May 2026 | 41.3% | 28.7% | 17.5% | 7% | 3.5% | 2.1% |
| Jun 2026 | 39.3% | 30.4% | 17% | 8.1% | 3% | 2.2% |
| Jul 2026 | 36.8% | 32% | 18.4% | 8.8% | 2.4% | 1.6% |
| Aug 2026 | 37.4% | 33.1% | 16.5% | 8.6% | 2.9% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Business IT South and Focus Technology Group comparison changed over the last 12 months?
3 findings
- Focus Technology Group was ahead of Business IT South in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Business IT South’s estimated Share of Search among invercargill it support companies in New Zealand moved from 3.1% to 1.4%, and its estimated monthly branded searches moved from 50 to 20.
- Across the 11 months ending August 2026, Focus Technology Group’s estimated Share of Search among invercargill it support companies in New Zealand moved from 14.9% to 16.5%, and its estimated monthly branded searches moved from 240 to 230.
How did search popularity change for New Zealand invercargill it support companies in August 2026?
2 changes
In August 2026, Focus Technology Group lost estimated Share of Search among invercargill it support companies in New Zealand, from 18.4% to 16.5%.
Estimated monthly branded searches for Business IT South in New Zealand fell 60% over 11 measured months, from 50 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Business IT South’s and Focus Technology Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Business IT South
1 branded search term
- business it south
Focus Technology Group
7 branded search terms
- focus net nz
- focus technology
- focus technology group
- focus technology invercargill
- focus technology timaru
- focus.net.nz
- focustechnology
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.