Brandwave

Bridgeway Cinemas vs Lumière Cinemas:Which is more popular in New Zealand?

In October 2026, Lumière Cinemas had more branded searches than Bridgeway Cinemas among neighbourhood cinemas in New Zealand. Lumière Cinemas had about 14,800 branded searches, while Bridgeway Cinemas had 12,100. Lumière Cinemas made up 17.7% of all neighbourhood cinema searches we track, and Bridgeway Cinemas accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about neighbourhood cinemas, Bridgeway Cinemas and Lumière Cinemas each appeared in two of the three answers. Bridgeway Cinemas and Lumière Cinemas were each mentioned first in one of the two answers.

Among neighbourhood cinemas in New Zealand in October 2026

Who do people search for more?

Lumière Cinemas, about 22% more searches than Bridgeway Cinemas

Lumière Cinemas 14.8K searchesBridgeway Cinemas 12.1K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Bridgeway Cinemas in 2 of 3Lumière Cinemas in 2 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Bridgeway Cinemas first in 1Lumière Cinemas first in 1

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Top neighbourhood cinemas in ChatGPT and Google AI Overviews

In three ChatGPT questions, Bridgeway Cinemas and Lumière Cinemas were each mentioned in two out of three: in two of the three ChatGPT answers. Bridgeway Cinemas and Lumière Cinemas were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roxy Cinema1st
  2. Academy Cinemas2nd
  3. Bridgeway Cinemas3rd
  4. The Vic Devonport4th
  5. Lumière Cinemas5th
  6. Monterey Cinema–
  7. Embassy 3 Cinemas–
  8. Starlight Cinema–
  9. Luxe Cinemas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about neighbourhood cinemas

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bridgeway Cinemas or Lumière Cinemas more popular in search?

This chart shows how often people search Google for Bridgeway Cinemas and Lumière Cinemas by name. Each line represents a brand's share of searches for all nine neighbourhood cinemas we track, month by month, from searches in New Zealand.

Bridgeway Cinemas and Lumière Cinemas among neighbourhood cinemas in New Zealand, by month

Share of searches by month for Lumière Cinemas, Bridgeway Cinemas. The figures are in the table below the chart.

View monthly share of searches table
MonthMonterey CinemaAcademy CinemasLumière CinemasBridgeway CinemasRoxy CinemaEmbassy 3 CinemasStarlight CinemaLuxe CinemasThe Vic Devonport
Nov 202523.6%18.7%12.5%18.7%8.8%8.4%0.09%4.7%4.5%
Dec 202524.9%14.1%14.1%17.2%8.5%11.6%0.1%4.4%5.2%
Jan 202624.7%14.8%14.8%18.1%7.8%10%0.09%5.4%4.5%
Feb 202620%17.8%14.6%17.8%9.3%9.8%0.16%5.2%5.4%
Mar 202621.7%19.4%13%15.9%8.3%8.7%1.3%5.9%5.8%
Apr 202622.2%17.5%11.7%14.3%8.2%9.7%7.9%4.8%3.5%
May 202621.1%16.7%11.1%16.7%8.3%9.2%7.5%5.3%4.1%
Jun 202621%21.7%9.7%17.7%8.1%8%6.5%3.8%3.5%
Jul 202622.8%18%9.9%14.7%9.5%10%8.1%3.4%3.6%
Aug 202620.9%20.2%11.1%16.5%7%9.1%7.4%3.7%4%
Sep 202623.4%18.5%12.4%15.1%7.9%8.4%6.8%3.9%3.6%
Oct 202619.8%17.7%17.7%14.5%8.2%8%5.3%4.4%4.4%

How has branded search for Bridgeway Cinemas and Lumière Cinemas changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand neighbourhood cinemas in October 2026?

2 changes

  1. In October 2026, Lumière Cinemas overtook Bridgeway Cinemas to rank 3rd among neighbourhood cinemas in New Zealand, with 17.7% of the searches.

  2. In October 2026, Bridgeway Cinemas lost share of searches among neighbourhood cinemas in New Zealand, from 15.1% to 14.5%.

How are Bridgeway Cinemas’ and Lumière Cinemas’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bridgeway Cinemas’ and Lumière Cinemas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bridgeway Cinemas

1 branded search term

  • bridgeway cinemas

Lumière Cinemas

2 branded search terms

  • lumiere cinema
  • lumiere cinemas

How the Brand Demand Index is measured

Other head-to-heads among neighbourhood cinemas

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