Branded Kiwi vs Lucid Media:Which is more popular by branded search in New Zealand?
In August 2026, Branded Kiwi had more branded searches than Lucid Media among timaru digital marketing agencies in New Zealand. Branded Kiwi was estimated to have 210 branded searches compared to Lucid Media’s 110, and held a 26.6% Share of Search versus Lucid Media’s 13.9%.
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Which is more popular in search, Branded Kiwi or Lucid Media?
Compare Timaru digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Branded Kiwi, Lucid Media. The figures are in the table below the chart.
View monthly share of search table
| Month | Rushton Marketing | Branded Kiwi | Lucid Media | Artikel & Swint | Scooch Marketing |
|---|---|---|---|---|---|
| Oct 2025 | 35% | 22.5% | 22.5% | 7.5% | 12.5% |
| Nov 2025 | 35% | 27.5% | 17.5% | 12.5% | 7.5% |
| Dec 2025 | 23.9% | 23.9% | 15.2% | 30.4% | 6.5% |
| Jan 2026 | 35% | 27.5% | 22.5% | 10% | 5% |
| Feb 2026 | 42.9% | 28.6% | 14.3% | 6.1% | 8.2% |
| Mar 2026 | 31.1% | 31.1% | 20% | 8.9% | 8.9% |
| Apr 2026 | 41.2% | 27.5% | 15.7% | 9.8% | 5.9% |
| May 2026 | 29.3% | 34.5% | 15.5% | 8.6% | 12.1% |
| Jun 2026 | 37.5% | 26.8% | 19.6% | 7.1% | 8.9% |
| Jul 2026 | 42% | 26% | 12% | 6% | 14% |
| Aug 2026 | 46.8% | 26.6% | 13.9% | 6.3% | 6.3% |
| Sep 2026 | — | — | — | — | — |
How has the Branded Kiwi and Lucid Media comparison changed over the last 12 months?
3 findings
- Branded Kiwi was ahead of Lucid Media in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Branded Kiwi’s estimated Share of Search among timaru digital marketing agencies in New Zealand moved from 22.5% to 26.6%, and its estimated monthly branded searches moved from 90 to 210.
- Across the 11 months ending August 2026, Lucid Media’s estimated Share of Search among timaru digital marketing agencies in New Zealand moved from 22.5% to 13.9%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand timaru digital marketing agencies in August 2026?
2 changes
In August 2026, Lucid Media overtook Scooch Marketing to rank 3rd among timaru digital marketing agencies in New Zealand, at 13.9%.
In August 2026, Branded Kiwi gained estimated Share of Search among timaru digital marketing agencies in New Zealand, from 26% to 26.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Branded Kiwi’s and Lucid Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Branded Kiwi
3 branded search terms
- branded kiwi
- branded kiwi timaru
- branded.kiwi
Lucid Media
3 branded search terms
- lucid media
- lucid media nz
- lucidmedia
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.