Brandwave

Both Brains vs South Pacific IT:Which is more popular?

In September 2026, Both Brains had more branded searches than South Pacific IT among Queenstown IT support companies in New Zealand. Both Brains had about 80 branded searches, while South Pacific IT had 50. Both Brains made up 18.2% of all Queenstown IT support company searches we track, and South Pacific IT accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about Queenstown IT support companies, both Both Brains and South Pacific IT appeared in all three answers. Both Brains was mentioned before South Pacific IT in every answer.

Among Queenstown IT support companies in New Zealand in September 2026

Who do people search for more?

Both Brains, about 60% more searches than South Pacific IT

Both Brains 80 searchesSouth Pacific IT 50 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Both Brains in 3 of 3South Pacific IT in 3 of 3

Who does AI recommend more?

Both Brains, named ahead of South Pacific IT in every answer

Both Brains first in 3South Pacific IT never first

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Top Queenstown IT support companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Both Brains and South Pacific IT showed up in all three answers. Both Brains was listed before South Pacific IT in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Both Brains1st
  2. South Pacific IT2nd
  3. Queenstown IT3rd
  4. Focus Technology Group4th
  5. The Computer Professors5th
  6. Mercury IT6th
  7. CoreTech–
  8. OxygenIT–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Queenstown IT support companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Both Brains or South Pacific IT more popular in search?

This chart shows how often people search Google for Both Brains and South Pacific IT by name. Each line represents a brand's share of searches for all eight Queenstown IT support companies we track, month by month, from searches in New Zealand.

Both Brains and South Pacific IT among Queenstown IT support companies in New Zealand, by month

Share of searches by month for Both Brains, South Pacific IT. The figures are in the table below the chart.

View monthly share of searches table
MonthQueenstown ITThe Computer ProfessorsBoth BrainsSouth Pacific ITFocus Technology GroupMercury ITCoreTechOxygenIT
Oct 202544.7%13.2%18.4%13.2%5.3%2.6%0%2.6%
Nov 202555.3%14.9%12.8%10.6%4.3%2.1%0%0%
Dec 202564%16%10%6%4%0%0%0%
Jan 202657.1%21.4%8.9%7.1%3.6%1.8%0%0%
Feb 202660%11.4%5.7%11.4%5.7%2.9%0%2.9%
Mar 202657.8%8.9%11.1%11.1%4.4%2.2%2.2%2.2%
Apr 202653.8%15.4%12.8%10.3%5.1%2.6%0%0%
May 202642.4%24.2%12.1%12.1%6.1%3%0%0%
Jun 202630.6%22.2%13.9%22.2%5.6%2.8%0%2.8%
Jul 202643.6%23.1%15.4%12.8%2.6%2.6%0%0%
Aug 202634.7%24.5%22.4%12.2%4.1%2%0%0%
Sep 202631.8%31.8%18.2%11.4%4.5%2.3%0%0%

How has the Both Brains and South Pacific IT comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown IT support companies in September 2026?

2 changes

  1. In September 2026, Both Brains lost share of searches among Queenstown IT support companies in New Zealand, from 22.4% to 18.2%.

  2. In September 2026, South Pacific IT lost share of searches among Queenstown IT support companies in New Zealand, from 12.2% to 11.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Both Brains’ and South Pacific IT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Both Brains

2 branded search terms

  • both brains
  • both brains queenstown

South Pacific IT

2 branded search terms

  • south pacific it
  • south pacific it queenstown

How the Brand Demand Index is measured

Other head-to-heads among Queenstown IT support companies

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