Brandwave

Both Brains vs Focus Technology Group:Which is more popular?

In September 2026, Both Brains had more branded searches than Focus Technology Group among Queenstown IT support companies in New Zealand. Both Brains had about 80 branded searches, while Focus Technology Group had 20. Both Brains made up 18.2% of all Queenstown IT support company searches we track, and Focus Technology Group accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about Queenstown IT support companies, Both Brains appeared in all three answers and Focus Technology Group in two. Both Brains was mentioned before Focus Technology Group in every answer.

Among Queenstown IT support companies in New Zealand in September 2026

Who do people search for more?

Both Brains, about 4 searches for every 1 for Focus Technology Group

Both Brains 80 searchesFocus Technology Group 20 searches

Who does AI mention more?

Both Brains, mentioned in every answer we collected

Both Brains in 3 of 3Focus Technology Group in 2 of 3

Who does AI recommend more?

Both Brains, named ahead of Focus Technology Group in every answer

Both Brains first in 3Focus Technology Group never first

Follow Both Brains vs Focus Technology Group and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Queenstown IT support companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Brains appeared in all three answers. Focus Technology Group was mentioned in two out of three: in two of the three ChatGPT answers. Both Brains was listed before Focus Technology Group in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Both Brains1st
  2. South Pacific IT2nd
  3. Queenstown IT3rd
  4. Focus Technology Group4th
  5. The Computer Professors5th
  6. Mercury IT6th
  7. CoreTech–
  8. OxygenIT–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Queenstown IT support companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Both Brains or Focus Technology Group more popular in search?

This chart shows how often people search Google for Both Brains and Focus Technology Group by name. Each line represents a brand's share of searches for all eight Queenstown IT support companies we track, month by month, from searches in New Zealand.

Both Brains and Focus Technology Group among Queenstown IT support companies in New Zealand, by month

Share of searches by month for Both Brains, Focus Technology Group. The figures are in the table below the chart.

View monthly share of searches table
MonthQueenstown ITThe Computer ProfessorsBoth BrainsSouth Pacific ITFocus Technology GroupMercury ITCoreTechOxygenIT
Oct 202544.7%13.2%18.4%13.2%5.3%2.6%0%2.6%
Nov 202555.3%14.9%12.8%10.6%4.3%2.1%0%0%
Dec 202564%16%10%6%4%0%0%0%
Jan 202657.1%21.4%8.9%7.1%3.6%1.8%0%0%
Feb 202660%11.4%5.7%11.4%5.7%2.9%0%2.9%
Mar 202657.8%8.9%11.1%11.1%4.4%2.2%2.2%2.2%
Apr 202653.8%15.4%12.8%10.3%5.1%2.6%0%0%
May 202642.4%24.2%12.1%12.1%6.1%3%0%0%
Jun 202630.6%22.2%13.9%22.2%5.6%2.8%0%2.8%
Jul 202643.6%23.1%15.4%12.8%2.6%2.6%0%0%
Aug 202634.7%24.5%22.4%12.2%4.1%2%0%0%
Sep 202631.8%31.8%18.2%11.4%4.5%2.3%0%0%

How has the Both Brains and Focus Technology Group comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown IT support companies in September 2026?

1 change

  1. In September 2026, Both Brains lost share of searches among Queenstown IT support companies in New Zealand, from 22.4% to 18.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Both Brains’ and Focus Technology Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Both Brains

2 branded search terms

  • both brains
  • both brains queenstown

Focus Technology Group

3 branded search terms

  • focus technology
  • focus technology group
  • focustechnology

How the Brand Demand Index is measured

Other head-to-heads among Queenstown IT support companies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free