BOON vs Tui Architecture:Which is more popular by branded search in New Zealand?
In August 2026, BOON had more branded searches than Tui Architecture among new plymouth architecture firms in New Zealand. BOON was estimated to have 200 branded searches compared to Tui Architecture’s 20, and held a 37% Share of Search versus Tui Architecture’s 3.7%.
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Which is more popular in search, BOON or Tui Architecture?
Compare New Plymouth architecture firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BOON, Tui Architecture. The figures are in the table below the chart.
View monthly share of search table
| Month | BOON | Architect People | Gibbons Architects | VOID Architects of Space | Tui Architecture |
|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 46.8% | 14.9% | 4.3% | 4.3% |
| Nov 2025 | 37.1% | 34.3% | 20% | 5.7% | 2.9% |
| Dec 2025 | 37% | 37% | 14.8% | 7.4% | 3.7% |
| Jan 2026 | 45.2% | 25.8% | 16.1% | 9.7% | 3.2% |
| Feb 2026 | 31.8% | 27.3% | 15.9% | 22.7% | 2.3% |
| Mar 2026 | 19.6% | 50% | 12.5% | 14.3% | 3.6% |
| Apr 2026 | 29.5% | 34.1% | 15.9% | 15.9% | 4.5% |
| May 2026 | 22.2% | 50% | 13% | 13% | 1.9% |
| Jun 2026 | 32.7% | 36.7% | 14.3% | 14.3% | 2% |
| Jul 2026 | 34% | 38.3% | 14.9% | 10.6% | 2.1% |
| Aug 2026 | 37% | 33.3% | 13% | 13% | 3.7% |
| Sep 2026 | — | — | — | — | — |
How has the BOON and Tui Architecture comparison changed over the last 12 months?
3 findings
- BOON was ahead of Tui Architecture in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BOON’s estimated Share of Search among new plymouth architecture firms in New Zealand moved from 29.8% to 37%, and its estimated monthly branded searches moved from 140 to 200.
- Across the 11 months ending August 2026, Tui Architecture’s estimated Share of Search among new plymouth architecture firms in New Zealand moved from 4.3% to 3.7%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand new plymouth architecture firms in August 2026?
2 changes
In August 2026, BOON overtook Architect People to take the highest estimated Share of Search among new plymouth architecture firms in New Zealand, at 37%.
In August 2026, Tui Architecture gained estimated Share of Search among new plymouth architecture firms in New Zealand, from 2.1% to 3.7%.
How each brand is measured
Brandwave collects information about searches that people make online using BOON’s and Tui Architecture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BOON
2 branded search terms
- boon architects
- boon new plymouth
Tui Architecture
1 branded search term
- tui architecture
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.