Blue Carrot Catering vs Simply Food:Which is more popular by branded search in New Zealand?
In August 2026, Blue Carrot Catering had more branded searches than Simply Food among wellington event caterers in New Zealand. Blue Carrot Catering was estimated to have 560 branded searches compared to Simply Food’s 180, and held a 44.4% Share of Search versus Simply Food’s 14.3%.
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Which is more popular in search, Blue Carrot Catering or Simply Food?
Compare event caterers serving Wellington and the surrounding region. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blue Carrot Catering, Simply Food. The figures are in the table below the chart.
View monthly share of search table
| Month | Blue Carrot Catering | Canapé Company | Simply Food |
|---|---|---|---|
| Oct 2025 | 51.5% | 31.8% | 16.7% |
| Nov 2025 | 47.9% | 28.8% | 23.3% |
| Dec 2025 | 43.2% | 31.8% | 25% |
| Jan 2026 | 39.7% | 24.1% | 36.2% |
| Feb 2026 | 40.1% | 30.3% | 29.6% |
| Mar 2026 | 41.7% | 32.6% | 25.8% |
| Apr 2026 | 44.7% | 34% | 21.4% |
| May 2026 | 46.2% | 35.3% | 18.5% |
| Jun 2026 | 40.4% | 39% | 20.6% |
| Jul 2026 | 37.5% | 40.6% | 21.9% |
| Aug 2026 | 44.4% | 41.3% | 14.3% |
| Sep 2026 | — | — | — |
How has the Blue Carrot Catering and Simply Food comparison changed over the last 12 months?
3 findings
- Blue Carrot Catering was ahead of Simply Food in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blue Carrot Catering’s estimated Share of Search among wellington event caterers in New Zealand moved from 51.5% to 44.4%, and its estimated monthly branded searches moved from 680 to 560.
- Across the 11 months ending August 2026, Simply Food’s estimated Share of Search among wellington event caterers in New Zealand moved from 16.7% to 14.3%, and its estimated monthly branded searches moved from 220 to 180.
How did search popularity change for New Zealand wellington event caterers in August 2026?
2 changes
In August 2026, Blue Carrot Catering overtook Canapé Company to take the highest estimated Share of Search among wellington event caterers in New Zealand, at 44.4%.
In August 2026, Simply Food lost estimated Share of Search among wellington event caterers in New Zealand, from 21.9% to 14.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Blue Carrot Catering’s and Simply Food’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Carrot Catering
5 branded search terms
- blue carrot catering
- blue carrot catering lower hutt
- blue carrot catering menu
- blue carrot catering reviews
- blue carrot catering wellington
Simply Food
2 branded search terms
- simply food catering company wellington
- simply food wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.