How popular isSimply Food in search?
In August 2026, there were an estimated 180 branded searches for Simply Food in New Zealand which is down 18.2% over the last 11 months. Simply Food holds 14.3% estimated Share of Search among New Zealand wellington event caterers and is ranked 3rd of 3 competitors for search popularity.
Blue Carrot Catering44.4%- Canapé Company41.3%
Simply Food14.3%
Follow Simply Food and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which wellington event caterers compete with Simply Food?
Share of Search by month for Blue Carrot Catering, Canapé Company, Simply Food. The figures are in the table below the chart.
View monthly share of search table
| Month | Blue Carrot Catering | Canapé Company | Simply Food |
|---|---|---|---|
| Oct 2025 | 51.5% | 31.8% | 16.7% |
| Nov 2025 | 47.9% | 28.8% | 23.3% |
| Dec 2025 | 43.2% | 31.8% | 25% |
| Jan 2026 | 39.7% | 24.1% | 36.2% |
| Feb 2026 | 40.1% | 30.3% | 29.6% |
| Mar 2026 | 41.7% | 32.6% | 25.8% |
| Apr 2026 | 44.7% | 34% | 21.4% |
| May 2026 | 46.2% | 35.3% | 18.5% |
| Jun 2026 | 40.4% | 39% | 20.6% |
| Jul 2026 | 37.5% | 40.6% | 21.9% |
| Aug 2026 | 44.4% | 41.3% | 14.3% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 44.4% | 560 | +16.7% | +6.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 41.3% | 520 | 0% | +0.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.3% | 180 | -35.7% | -7.6 points |
44.4%
moved from 2nd to 1st · 560 estimated branded searches · +16.7% vs prior month · +6.9 points
41.3%
moved from 1st to 2nd · 520 estimated branded searches · 0% vs prior month · +0.6 points
14.3%
held 3rd · 180 estimated branded searches · -35.7% vs prior month · -7.6 points
Compare search popularity between Simply Food and its closest rivals
How has branded search demand for Simply Food changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Simply Food in New Zealand fell from 220 to 180.
- Across the 11 months ending August 2026, Simply Food’s estimated Share of Search among wellington event caterers in New Zealand decreased from 16.7% to 14.3%.
- Across the 11 months ending August 2026, Simply Food’s estimated Share of Search among wellington event caterers in New Zealand peaked at 36.2% in January 2026 and was lowest at 14.3% in August 2026.
How did search popularity change for New Zealand wellington event caterers in August 2026?
3 changes
In August 2026, Blue Carrot Catering overtook Canapé Company to take the highest estimated Share of Search among wellington event caterers in New Zealand, at 44.4%.
In August 2026, Canapé Company gained estimated Share of Search among wellington event caterers in New Zealand, from 40.6% to 41.3%.
In August 2026, Simply Food lost estimated Share of Search among wellington event caterers in New Zealand, from 21.9% to 14.3%.
How is Simply Food measured?
Brandwave collects information about searches that people make online using Simply Food’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- simply food catering company wellington
- simply food wellington
Do you work for Simply Food? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Simply Food your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.