BlackLine vs Trullion:Which is more popular?
In September 2026, BlackLine had more branded searches than Trullion among financial close management platforms in New Zealand. BlackLine had about 480 branded searches, while Trullion had 10. BlackLine made up 51.6% of all financial close management platform searches we track, and Trullion accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about financial close management platforms, BlackLine appeared in four of the five answers and Trullion in none.
Who do people search for more?
BlackLine, about 48 searches for every 1 for Trullion
Who does AI mention more?
BlackLine, mentioned in 4 of 5 answers, Trullion in 0
Who does AI recommend more?
BlackLine, the only one of the two named
Follow BlackLine vs Trullion and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top financial close management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BlackLine was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trullion did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BlackLine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FloQast4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trintech3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OneStream2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Numeric1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trullion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about financial close management platforms
5 answers
Asked ChatGPT
“Which financial close management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best financial close management platforms in New Zealand?”
Asked ChatGPT
“What's the best financial close management platform in New Zealand for month end close?”
Searched Google, AI Overview
“close management software”
Searched Google, AI Overview
“month end close software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BlackLine or Trullion more popular in search?
This chart shows how often people search Google for BlackLine and Trullion by name. Each line represents a brand's share of searches for all six financial close management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for BlackLine, Trullion. The figures are in the table below the chart.
View monthly share of searches table
| Month | BlackLine | Numeric | FloQast | OneStream | Trintech | Trullion |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 22.1% | 7.4% | 17.9% | 1.1% | 1.1% |
| Nov 2025 | 48.5% | 21.2% | 11.1% | 17.2% | 1% | 1% |
| Dec 2025 | 45.6% | 19.3% | 12.3% | 19.3% | 1.8% | 1.8% |
| Jan 2026 | 34.4% | 23% | 11.5% | 27.9% | 1.6% | 1.6% |
| Feb 2026 | 45.9% | 24.7% | 10.6% | 16.5% | 1.2% | 1.2% |
| Mar 2026 | 48.8% | 26.4% | 9.1% | 14% | 0.83% | 0.83% |
| Apr 2026 | 41% | 26.9% | 11.5% | 17.9% | 1.3% | 1.3% |
| May 2026 | 41.4% | 27.6% | 9.5% | 18.1% | 2.6% | 0.86% |
| Jun 2026 | 46.2% | 20.2% | 16.3% | 13.5% | 2.9% | 0.96% |
| Jul 2026 | 40.5% | 21.5% | 13.9% | 21.5% | 1.3% | 1.3% |
| Aug 2026 | 52.2% | 28.3% | 7.6% | 9.8% | 1.1% | 1.1% |
| Sep 2026 | 51.6% | 22.6% | 11.8% | 11.8% | 1.1% | 1.1% |
How has the BlackLine and Trullion comparison changed over the last 12 months?
3 findings
- BlackLine was ahead of Trullion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BlackLine’s share of searches among financial close management platforms in New Zealand moved from 50.5% to 51.6%, and its estimated monthly branded searches held steady at 480.
- Across the 12 months ending September 2026, Trullion’s share of searches among financial close management platforms in New Zealand held steady at 1.1%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand financial close management platforms in September 2026?
1 change
In September 2026, BlackLine lost share of searches among financial close management platforms in New Zealand, from 52.2% to 51.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BlackLine’s and Trullion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among financial close management platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.