Brandwave

How popular isBlackLine?

In September 2026, people searched for BlackLine by name about 480 times in New Zealand, about the same as the previous year. These searches made up 51.6% of all New Zealand financial close management platform searches, placing BlackLine first out of six platforms. When we asked both ChatGPT and Google AI Overviews about financial close management platforms, BlackLine appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

BlackLine is the most searched of 6 competitors and the second most recommended in AI answers.

  1. BlackLineShare of searches 51.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. NumericShare of searches 22.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. FloQastShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. OneStreamShare of searches 11.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. TrintechShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top financial close management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BlackLine was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BlackLine is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FloQast1st
  2. BlackLine2nd
  3. Trintech3rd
  4. Numeric4th
  5. OneStream4th
  6. Trullion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BlackLine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FloQast4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trintech3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OneStream2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Numeric1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trullion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about financial close management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which financial close management platforms compete with BlackLine?

BlackLine against financial close management platforms in New Zealand, by month

Share of searches by month for BlackLine, Numeric, FloQast, OneStream. The figures are in the table below the chart.

View monthly share of searches table
MonthBlackLineNumericFloQastOneStreamTrintechTrullion
Oct 202550.5%22.1%7.4%17.9%1.1%1.1%
Nov 202548.5%21.2%11.1%17.2%1%1%
Dec 202545.6%19.3%12.3%19.3%1.8%1.8%
Jan 202634.4%23%11.5%27.9%1.6%1.6%
Feb 202645.9%24.7%10.6%16.5%1.2%1.2%
Mar 202648.8%26.4%9.1%14%0.83%0.83%
Apr 202641%26.9%11.5%17.9%1.3%1.3%
May 202641.4%27.6%9.5%18.1%2.6%0.86%
Jun 202646.2%20.2%16.3%13.5%2.9%0.96%
Jul 202640.5%21.5%13.9%21.5%1.3%1.3%
Aug 202652.2%28.3%7.6%9.8%1.1%1.1%
Sep 202651.6%22.6%11.8%11.8%1.1%1.1%

  1. 1.BlackLine

    51.6%

    Held 1st. 480 estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Numeric

    22.6%

    Held 2nd. 210 estimated branded searches, -19.2% vs prior month. Share -5.7 points.

  3. 3.FloQast

    11.8%

    Moved from 4th to 3rd. 110 estimated branded searches, +57.1% vs prior month. Share +4.2 points.

  4. 4.OneStream

    11.8%

    Moved from 3rd to 4th. 110 estimated branded searches, +22.2% vs prior month. Share +2 points.

  5. 5.Trintech

    1.1%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Trullion

    1.1%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between BlackLine and its closest rivals

Every comparison with BlackLine

3 comparisons

How has branded search demand for BlackLine changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BlackLine in New Zealand held steady at 480.
  • Across the 12 months ending September 2026, BlackLine’s share of searches among financial close management platforms in New Zealand increased from 50.5% to 51.6%.
  • Across the 12 months ending September 2026, BlackLine’s share of searches among financial close management platforms in New Zealand peaked at 52.2% in August 2026 and was lowest at 34.4% in January 2026.

How did search popularity change for New Zealand financial close management platforms in September 2026?

5 changes

  1. In September 2026, FloQast overtook OneStream to rank 3rd among financial close management platforms in New Zealand, with 11.8% of the searches.

  2. In September 2026, OneStream gained share of searches among financial close management platforms in New Zealand, from 9.8% to 11.8%.

  3. In September 2026, Numeric lost share of searches among financial close management platforms in New Zealand, from 28.3% to 22.6%.

  4. In September 2026, BlackLine lost share of searches among financial close management platforms in New Zealand, from 52.2% to 51.6%.

  5. Trintech’s share of searches among financial close management platforms in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.1% in September 2026.

How are BlackLine’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using BlackLine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blackline

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How the Brand Demand Index is measured

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