Bison vs Mongrel:Which is more popular in New Zealand?
In October 2026, Bison had more branded searches than Mongrel among workwear brands in New Zealand. Bison had about 1,900 branded searches, while Mongrel had 30. Bison made up 4.1% of all workwear brand searches we track, and Mongrel accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about workwear brands, Bison appeared in two of the five answers and Mongrel in none.
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Top workwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bison was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mongrel did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
FXD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bisley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hard Yakka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kaiwaka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Syzmik3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Swanndri2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cactus Outdoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bison2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
King Gee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mongrel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workwear brands
5 answers
Asked ChatGPT
“Which workwear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best workwear brands in New Zealand?”
Asked ChatGPT
“What's the best workwear brand in New Zealand for durable work clothes?”
Searched Google, AI Overview
“workwear brands”
Searched Google, AI Overview
“work trousers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bison or Mongrel more popular in search?
This chart shows how often people search Google for Bison and Mongrel by name. Each line represents a brand's share of searches for all 14 workwear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bison, Mongrel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swanndri | Kaiwaka | Carhartt WIP | Cactus Outdoor | Bison | FXD | Bisley | Syzmik | Dickies | King Gee | Hard Yakka | Portwest | Caterpillar | Mongrel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 39.7% | 20.6% | 18.1% | 8.1% | 4.4% | 2.1% | 2.2% | 1.2% | 1.2% | 0.87% | 0.79% | 0.52% | 0.17% | 0.06% |
| Dec 2025 | 33.9% | 29.3% | 18.7% | 8.2% | 3.5% | 1.4% | 1.6% | 0.76% | 1% | 0.65% | 0.52% | 0.3% | 0.09% | 0.04% |
| Jan 2026 | 26.5% | 28% | 20.9% | 11.3% | 4% | 2.2% | 2.3% | 1.3% | 1.4% | 0.71% | 0.77% | 0.42% | 0.1% | 0.08% |
| Feb 2026 | 30% | 25.1% | 20.5% | 10.1% | 4.4% | 2.2% | 2.5% | 1.2% | 1.5% | 1% | 0.83% | 0.53% | 0.12% | 0.09% |
| Mar 2026 | 34.5% | 20.1% | 19.9% | 11.9% | 3.4% | 2.3% | 2.3% | 1.3% | 1.9% | 1% | 0.54% | 0.63% | 0.09% | 0.05% |
| Apr 2026 | 42.4% | 18.1% | 18.7% | 9.7% | 2.8% | 1.9% | 1.6% | 0.9% | 2.2% | 0.73% | 0.31% | 0.6% | 0.1% | 0.06% |
| May 2026 | 43.1% | 17.4% | 17.1% | 9.7% | 3.5% | 2% | 1.9% | 1.1% | 2.3% | 0.65% | 0.32% | 0.63% | 0.1% | 0.04% |
| Jun 2026 | 48.5% | 14.4% | 16.2% | 9.1% | 3.3% | 2% | 1.8% | 1.1% | 2.2% | 0.51% | 0.26% | 0.58% | 0.07% | 0.05% |
| Jul 2026 | 43.7% | 14.7% | 17% | 9.7% | 6.5% | 2% | 2.1% | 1.4% | 1.4% | 0.56% | 0.28% | 0.53% | 0.1% | 0.04% |
| Aug 2026 | 41.8% | 16.7% | 18.7% | 9% | 4% | 2.5% | 2.2% | 1.6% | 1.5% | 0.97% | 0.32% | 0.73% | 0.12% | 0.03% |
| Sep 2026 | 34.9% | 20% | 19.7% | 9.3% | 5.1% | 2.9% | 2.6% | 1.5% | 1.5% | 1% | 0.64% | 0.68% | 0.11% | 0.06% |
| Oct 2026 | 33% | 23.3% | 19.7% | 9.5% | 4.1% | 2.9% | 2.5% | 1.4% | 1.4% | 0.76% | 0.73% | 0.6% | 0.09% | 0.06% |
How has branded search for Bison and Mongrel changed in New Zealand over the last 12 months?
3 findings
- Bison was ahead of Mongrel in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bison’s share of searches among workwear brands in New Zealand moved from 4.4% to 4.1%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending October 2026, Mongrel’s share of searches among workwear brands in New Zealand held steady at 0.06%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand workwear brands in October 2026?
1 change
In October 2026, Bison lost share of searches among workwear brands in New Zealand, from 5.1% to 4.1%.
How are Bison’s and Mongrel’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bison’s and Mongrel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among workwear brands
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