Billi vs Puretec:Which is more popular by branded search in New Zealand?
In August 2026, Puretec had more branded searches than Billi among water filter brands in New Zealand. Puretec was estimated to have 3.2K branded searches compared to Billi’s 250, and held a 27.2% Share of Search versus Billi’s 2.2%.
Follow Billi vs Puretec and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Billi or Puretec?
Compare the water filter and purification brands New Zealand homes use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Puretec, Billi. The figures are in the table below the chart.
View monthly share of search table
| Month | Brita | Puretec | Waters Co | Billi | Zip Water |
|---|---|---|---|---|---|
| Oct 2025 | 60.8% | 29.9% | 5.7% | 2.4% | 1.1% |
| Nov 2025 | 62.2% | 27.9% | 6.6% | 2.2% | 1% |
| Dec 2025 | 62.4% | 29% | 6% | 1.7% | 0.95% |
| Jan 2026 | 62.4% | 29% | 5.3% | 2% | 1.2% |
| Feb 2026 | 65.4% | 26.9% | 4.6% | 2% | 1.2% |
| Mar 2026 | 62.7% | 28.6% | 5.3% | 2.2% | 1.1% |
| Apr 2026 | 65.7% | 26.8% | 4.1% | 2.3% | 1.1% |
| May 2026 | 64.4% | 27.7% | 4.3% | 2.3% | 1.3% |
| Jun 2026 | 66.6% | 25.9% | 4.1% | 2.1% | 1.2% |
| Jul 2026 | 68% | 24.9% | 4.1% | 1.6% | 1.3% |
| Aug 2026 | 64.9% | 27.2% | 4.4% | 2.2% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Billi and Puretec comparison changed over the last 12 months?
3 findings
- Puretec was ahead of Billi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Billi’s estimated Share of Search among water filter brands in New Zealand moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 260 to 250.
- Across the 11 months ending August 2026, Puretec’s estimated Share of Search among water filter brands in New Zealand moved from 29.9% to 27.2%, and its estimated monthly branded searches held steady at 3.2K.
How did search popularity change for New Zealand water filter brands in August 2026?
2 changes
In August 2026, Puretec gained estimated Share of Search among water filter brands in New Zealand, from 24.9% to 27.2%.
In August 2026, Billi gained estimated Share of Search among water filter brands in New Zealand, from 1.6% to 2.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Billi’s and Puretec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Billi
3 branded search terms
- billi tap
- billi water
- billi water filter
Puretec
23 branded search terms
- puretec
- puretec co nz
- puretec filter cartridges
- puretec filters
- puretec g9
- puretec hybrid g9
- puretec il149q
- puretec in149c
- puretec near me
- puretec new zealand
- puretec nz
- puretec shower filter
- puretec water filter
- puretec water filter replacement
- puretec wh2 55
- puretec wh2 60
- puretec x7 r
- puretec x7 r replacement cartridge
- puretec z1 r
- puretec z6
- puretec z6 r
- puretec z7
- puretec z7 r
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.