Brandwave

Better Moves vs NZ Van Lines:Which is more popular?

In September 2026, NZ Van Lines had more branded searches than Better Moves among Dunedin moving companies in New Zealand. NZ Van Lines had about 40 branded searches, while Better Moves had 30. NZ Van Lines made up 9.8% of all Dunedin moving company searches we track, and Better Moves accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about Dunedin moving companies, Better Moves appeared in two of the three answers and NZ Van Lines in none.

Among Dunedin moving companies in New Zealand in September 2026

Who do people search for more?

NZ Van Lines, about 33% more searches than Better Moves

NZ Van Lines 40 searchesBetter Moves 30 searches

Who does AI mention more?

Better Moves, mentioned in 2 of 3 answers, NZ Van Lines in 0

Better Moves in 2 of 3NZ Van Lines in 0 of 3

Who does AI recommend more?

Better Moves, the only one of the two named

Better Moves first in 2NZ Van Lines never named

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Top Dunedin moving companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Better Moves was mentioned in two out of three: in two of the three ChatGPT answers. NZ Van Lines did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hanson Removals1st
  2. Mobile Orange Moving & Storage2nd
  3. New Zealand Movers3rd
  4. Better Moves4th
  5. Prices Packers and Movers5th
  6. Crown Relocations–
  7. NZ Van Lines–
  8. The Moving Company–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin moving companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Better Moves or NZ Van Lines more popular in search?

This chart shows how often people search Google for Better Moves and NZ Van Lines by name. Each line represents a brand's share of searches for all eight Dunedin moving companies we track, month by month, from searches in New Zealand.

Better Moves and NZ Van Lines among Dunedin moving companies in New Zealand, by month

Share of searches by month for NZ Van Lines, Better Moves. The figures are in the table below the chart.

View monthly share of searches table
MonthHanson RemovalsPrices Packers and MoversNew Zealand MoversCrown RelocationsNZ Van LinesBetter MovesMobile Orange Moving & StorageThe Moving Company
Oct 202517.6%13.7%27.5%15.7%7.8%7.8%7.8%2%
Nov 202515.9%11.4%25%27.3%4.5%9.1%4.5%2.3%
Dec 202517.6%17.6%27.5%21.6%5.9%3.9%3.9%2%
Jan 202613.5%13.5%23.1%32.7%5.8%5.8%3.8%1.9%
Feb 202615.6%20%20%31.1%4.4%4.4%2.2%2.2%
Mar 202615.9%20.5%15.9%29.5%6.8%4.5%4.5%2.3%
Apr 202626.2%21.4%14.3%21.4%4.8%4.8%4.8%2.4%
May 202620.9%11.6%16.3%32.6%4.7%4.7%7%2.3%
Jun 202618.4%23.7%21.1%18.4%2.6%7.9%5.3%2.6%
Jul 202622.5%17.5%17.5%22.5%5%7.5%5%2.5%
Aug 202625%20.5%13.6%20.5%4.5%6.8%6.8%2.3%
Sep 202622%22%19.5%12.2%9.8%7.3%4.9%2.4%

How has the Better Moves and NZ Van Lines comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin moving companies in September 2026?

2 changes

  1. In September 2026, NZ Van Lines overtook Better Moves and Mobile Orange Moving & Storage to rank 5th among Dunedin moving companies in New Zealand, with 9.8% of the searches.

  2. Estimated monthly branded searches for Better Moves in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Better Moves’ and NZ Van Lines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Better Moves

1 branded search term

  • better moves

NZ Van Lines

3 branded search terms

  • nz van lines
  • nz van lines dunedin
  • nzvanlines

How the Brand Demand Index is measured

Other head-to-heads among Dunedin moving companies

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