Brandwave

How popular isBetter Moves?

In September 2026, people searched for Better Moves by name about 140 times in New Zealand, a 55.6% increase from the previous year. These searches made up 7.3% of all New Zealand Dunedin moving company searches, placing Better Moves sixth out of eight companies. When we asked both ChatGPT and Google AI Overviews about Dunedin moving companies, Better Moves appeared in two of the three answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Better Moves is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. Hanson RemovalsShare of searches 22%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Prices Packers and MoversShare of searches 22%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  3. New Zealand MoversShare of searches 19.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. Crown RelocationsShare of searches 12.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Better MovesShare of searches 7.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

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Top Dunedin moving companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Better Moves was mentioned in two out of three: in two of the three ChatGPT answers. Better Moves is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hanson Removals1st
  2. Mobile Orange Moving & Storage2nd
  3. New Zealand Movers3rd
  4. Better Moves4th
  5. Prices Packers and Movers5th
  6. Crown Relocations–
  7. NZ Van Lines–
  8. The Moving Company–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin moving companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Dunedin moving companies compete with Better Moves?

Better Moves against Dunedin moving companies in New Zealand, by month

Share of searches by month for Hanson Removals, Prices Packers and Movers, New Zealand Movers, Crown Relocations, NZ Van Lines, Better Moves, Mobile Orange Moving & Storage, The Moving Company. The figures are in the table below the chart.

View monthly share of searches table
MonthHanson RemovalsPrices Packers and MoversNew Zealand MoversCrown RelocationsNZ Van LinesBetter MovesMobile Orange Moving & StorageThe Moving Company
Oct 202517.6%13.7%27.5%15.7%7.8%7.8%7.8%2%
Nov 202515.9%11.4%25%27.3%4.5%9.1%4.5%2.3%
Dec 202517.6%17.6%27.5%21.6%5.9%3.9%3.9%2%
Jan 202613.5%13.5%23.1%32.7%5.8%5.8%3.8%1.9%
Feb 202615.6%20%20%31.1%4.4%4.4%2.2%2.2%
Mar 202615.9%20.5%15.9%29.5%6.8%4.5%4.5%2.3%
Apr 202626.2%21.4%14.3%21.4%4.8%4.8%4.8%2.4%
May 202620.9%11.6%16.3%32.6%4.7%4.7%7%2.3%
Jun 202618.4%23.7%21.1%18.4%2.6%7.9%5.3%2.6%
Jul 202622.5%17.5%17.5%22.5%5%7.5%5%2.5%
Aug 202625%20.5%13.6%20.5%4.5%6.8%6.8%2.3%
Sep 202622%22%19.5%12.2%9.8%7.3%4.9%2.4%

  1. 1.Hanson Removals

    22%

    Held 1st. 90 estimated branded searches, -18.2% vs prior month. Share -3 points.

  2. 2.Prices Packers and Movers

    22%

    Moved from 3rd to 2nd. 90 estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.New Zealand Movers

    19.5%

    Moved from 4th to 3rd. 80 estimated branded searches, +33.3% vs prior month. Share +5.9 points.

  4. 4.Crown Relocations

    12.2%

    Moved from 2nd to 4th. 50 estimated branded searches, -44.4% vs prior month. Share -8.3 points.

  5. 5.NZ Van Lines

    9.8%

    Moved from 7th to 5th. 40 estimated branded searches, +100% vs prior month. Share +5.2 points.

  6. 6.Better Moves

    7.3%

    Moved from 5th to 6th. 30 estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Mobile Orange Moving & Storage

    4.9%

    Moved from 6th to 7th. 20 estimated branded searches, -33.3% vs prior month. Share -1.9 points.

  8. 8.The Moving Company

    2.4%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Better Moves and its closest rivals

How has branded search demand for Better Moves changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Better Moves in New Zealand rose from 90 to 140.
  • Across the 12 months ending September 2026, Better Moves’ share of searches among Dunedin moving companies in New Zealand decreased from 7.8% to 7.3%.
  • Across the 12 months ending September 2026, Better Moves’ share of searches among Dunedin moving companies in New Zealand peaked at 9.1% in November 2025 and was lowest at 3.9% in December 2025.
  • Across the 12 months ending September 2026, Better Moves fell from 5th to 6th among Dunedin moving companies in New Zealand.

How did search popularity change for New Zealand Dunedin moving companies in September 2026?

6 changes

  1. In September 2026, Prices Packers and Movers overtook Crown Relocations to rank 2nd among Dunedin moving companies in New Zealand, with 22% of the searches.

  2. In September 2026, New Zealand Movers overtook Crown Relocations to rank 3rd among Dunedin moving companies in New Zealand, with 19.5% of the searches.

  3. In September 2026, NZ Van Lines overtook Better Moves and Mobile Orange Moving & Storage to rank 5th among Dunedin moving companies in New Zealand, with 9.8% of the searches.

  4. In September 2026, Crown Relocations lost share of searches among Dunedin moving companies in New Zealand, from 20.5% to 12.2%.

  5. In September 2026, Hanson Removals lost share of searches among Dunedin moving companies in New Zealand, from 25% to 22%.

  6. In September 2026, Mobile Orange Moving & Storage lost share of searches among Dunedin moving companies in New Zealand, from 6.8% to 4.9%.

How are Better Moves’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Better Moves’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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