Be Lenka vs Xero Shoes:Which is more popular?
In September 2026, Xero Shoes had more branded searches than Be Lenka among barefoot and minimalist shoe brands in New Zealand. Xero Shoes had about 390 branded searches, while Be Lenka had 70. Xero Shoes made up 14.9% of all barefoot and minimalist shoe brand searches we track, and Be Lenka accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about barefoot and minimalist shoe brands, Xero Shoes appeared in all five answers and Be Lenka in four. Xero Shoes was mentioned before Be Lenka in every answer.
Who do people search for more?
Xero Shoes, about 6 searches for every 1 for Be Lenka
Who does AI mention more?
Xero Shoes, mentioned in every answer we collected
Who does AI recommend more?
Xero Shoes, named ahead of Be Lenka in every answer
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Top barefoot and minimalist shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Xero Shoes appeared in all five answers. Be Lenka was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Xero Shoes was listed before Be Lenka in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vivobarefoot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Xero Shoes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Be Lenka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Altra2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vibram FiveFingers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about barefoot and minimalist shoe brands
5 answers
Asked ChatGPT
“Which barefoot minimalist shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best barefoot minimalist shoe brands in New Zealand?”
Asked ChatGPT
“What's the best barefoot minimalist shoe brand in New Zealand for everyday walking?”
Searched Google, AI Overview
“barefoot shoes nz”
Searched Google, AI Overview
“best minimalist shoes”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Be Lenka or Xero Shoes more popular in search?
This chart shows how often people search Google for Be Lenka and Xero Shoes by name. Each line represents a brand's share of searches for all five barefoot and minimalist shoe brands we track, month by month, from searches in New Zealand.
Share of searches by month for Xero Shoes, Be Lenka. The figures are in the table below the chart.
View monthly share of searches table
| Month | Altra | Vivobarefoot | Vibram FiveFingers | Xero Shoes | Be Lenka |
|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 34.8% | 14.1% | 17.2% | 2.2% |
| Nov 2025 | 32.2% | 34.1% | 14.3% | 17.6% | 1.8% |
| Dec 2025 | 35.9% | 32.2% | 13.1% | 15.9% | 2.9% |
| Jan 2026 | 34.9% | 31.3% | 15.5% | 15.5% | 2.8% |
| Feb 2026 | 34.1% | 36% | 12.3% | 15.2% | 2.4% |
| Mar 2026 | 36.2% | 31.7% | 13.2% | 16% | 2.9% |
| Apr 2026 | 36.5% | 32% | 13.3% | 16.2% | 2.1% |
| May 2026 | 35.5% | 31% | 15.7% | 15.7% | 2% |
| Jun 2026 | 34.2% | 30% | 18.7% | 15.2% | 1.9% |
| Jul 2026 | 35.5% | 25.8% | 23.8% | 12.9% | 2% |
| Aug 2026 | 32.8% | 23.9% | 26.9% | 14.6% | 1.9% |
| Sep 2026 | 33.7% | 26.1% | 22.6% | 14.9% | 2.7% |
How has the Be Lenka and Xero Shoes comparison changed over the last 12 months?
3 findings
- Xero Shoes was ahead of Be Lenka in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Be Lenka’s share of searches among barefoot and minimalist shoe brands in New Zealand moved from 2.2% to 2.7%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 12 months ending September 2026, Xero Shoes’ share of searches among barefoot and minimalist shoe brands in New Zealand moved from 17.2% to 14.9%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand barefoot and minimalist shoe brands in September 2026?
1 change
In September 2026, Be Lenka gained share of searches among barefoot and minimalist shoe brands in New Zealand, from 1.9% to 2.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Be Lenka’s and Xero Shoes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Be Lenka
1 branded search term
- be lenka
Xero Shoes
1 branded search term
- xero shoes
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