Brandwave

How popular isAltra?

In September 2026, people searched for Altra by name about 880 times in New Zealand, a 22.2% increase from the previous year. These searches made up 33.7% of all New Zealand barefoot and minimalist shoe brand searches, placing Altra first out of five brands. When we asked both ChatGPT and Google AI Overviews about barefoot and minimalist shoe brands, Altra appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Altra is the most searched of 5 competitors and the fourth most recommended in AI answers.

  1. AltraShare of searches 33.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. VivobarefootShare of searches 26.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Vibram FiveFingersShare of searches 22.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. Xero ShoesShare of searches 14.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Be LenkaShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Altra website (opens in a new tab)

Follow Altra and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top barefoot and minimalist shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Altra was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Altra is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vivobarefoot1st
  2. Xero Shoes2nd
  3. Be Lenka3rd
  4. Altra4th
  5. Vibram FiveFingers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vivobarefoot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xero Shoes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Be Lenka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Altra2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vibram FiveFingers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about barefoot and minimalist shoe brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which barefoot and minimalist shoe brands compete with Altra?

Altra against barefoot and minimalist shoe brands in New Zealand, by month

Share of searches by month for Altra, Vivobarefoot, Vibram FiveFingers, Xero Shoes, Be Lenka. The figures are in the table below the chart.

View monthly share of searches table
MonthAltraVivobarefootVibram FiveFingersXero ShoesBe Lenka
Oct 202531.7%34.8%14.1%17.2%2.2%
Nov 202532.2%34.1%14.3%17.6%1.8%
Dec 202535.9%32.2%13.1%15.9%2.9%
Jan 202634.9%31.3%15.5%15.5%2.8%
Feb 202634.1%36%12.3%15.2%2.4%
Mar 202636.2%31.7%13.2%16%2.9%
Apr 202636.5%32%13.3%16.2%2.1%
May 202635.5%31%15.7%15.7%2%
Jun 202634.2%30%18.7%15.2%1.9%
Jul 202635.5%25.8%23.8%12.9%2%
Aug 202632.8%23.9%26.9%14.6%1.9%
Sep 202633.7%26.1%22.6%14.9%2.7%

  1. 1.Altra

    33.7%

    Held 1st. 880 estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Vivobarefoot

    26.1%

    Moved from 3rd to 2nd. 680 estimated branded searches, +6.3% vs prior month. Share +2.2 points.

  3. 3.Vibram FiveFingers

    22.6%

    Moved from 2nd to 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -4.3 points.

  4. 4.Xero Shoes

    14.9%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Be Lenka

    2.7%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share +0.8 points.

Compare popularity between Altra and its closest rivals

Every comparison with Altra

9 comparisons

How has branded search demand for Altra changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Altra in New Zealand rose from 720 to 880.
  • Across the 12 months ending September 2026, Altra’s share of searches among barefoot and minimalist shoe brands in New Zealand increased from 31.7% to 33.7%.
  • Across the 12 months ending September 2026, Altra’s share of searches among barefoot and minimalist shoe brands in New Zealand peaked at 36.5% in April 2026 and was lowest at 31.7% in October 2025.
  • Across the 12 months ending September 2026, Altra rose from 2nd to 1st among barefoot and minimalist shoe brands in New Zealand.

How did search popularity change for New Zealand barefoot and minimalist shoe brands in September 2026?

4 changes

  1. In September 2026, Vivobarefoot overtook Vibram FiveFingers to rank 2nd among barefoot and minimalist shoe brands in New Zealand, with 26.1% of the searches.

  2. In September 2026, Altra gained share of searches among barefoot and minimalist shoe brands in New Zealand, from 32.8% to 33.7%.

  3. In September 2026, Be Lenka gained share of searches among barefoot and minimalist shoe brands in New Zealand, from 1.9% to 2.7%.

  4. In September 2026, Vibram FiveFingers lost share of searches among barefoot and minimalist shoe brands in New Zealand, from 26.9% to 22.6%.

How are Altra’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Altra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • altra nz
  • altra running shoes nz
  • altra shoes nz

Do you work for Altra? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Altra compete?

Altra is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hiking shoe brands4th of 74.9%Show ranking
Barefoot and minimalist shoe brands1st of 533.7%Shown above
Creator with pink hair and a pink jacket

Is Altra your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free