Brandwave

Bayer Crop Science vs Nufarm:Which is more popular?

In September 2026, Nufarm had more branded searches than Bayer Crop Science among crop protection brands in New Zealand. Nufarm had about 80 branded searches, while Bayer Crop Science had 20. Nufarm made up 7% of all crop protection brand searches we track, and Bayer Crop Science accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about crop protection brands, Bayer Crop Science and Nufarm each appeared in three of the five answers. Bayer Crop Science was mentioned before Nufarm in two out of three answers that named either.

Among crop protection brands in New Zealand in September 2026

Who do people search for more?

Nufarm, about 4 searches for every 1 for Bayer Crop Science

Nufarm 80 searchesBayer Crop Science 20 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Bayer Crop Science in 3 of 5Nufarm in 3 of 5

Who does AI recommend more?

Bayer Crop Science, named ahead of Nufarm in 2 of 3 answers

Bayer Crop Science first in 2Nufarm first in 1

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Top crop protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bayer Crop Science and Nufarm were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bayer Crop Science was listed before Nufarm in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bayer Crop Science1st
  2. Syngenta2nd
  3. BASF Agricultural Solutions2nd
  4. Nufarm4th
  5. Adama5th
  6. Corteva Agriscience6th
  7. FMC7th
  8. UPL8th
  9. Key Industries–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Syngenta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nufarm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bayer Crop Science3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BASF Agricultural Solutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corteva Agriscience2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UPL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FMC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Key Industries0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crop protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bayer Crop Science or Nufarm more popular in search?

This chart shows how often people search Google for Bayer Crop Science and Nufarm by name. Each line represents a brand's share of searches for all nine crop protection brands we track, month by month, from searches in New Zealand.

Bayer Crop Science and Nufarm among crop protection brands in New Zealand, by month

Share of searches by month for Nufarm, Bayer Crop Science. The figures are in the table below the chart.

View monthly share of searches table
MonthKey IndustriesSyngentaUPLNufarmCorteva AgriscienceAdamaBayer Crop ScienceFMCBASF Agricultural Solutions
Oct 202539.7%18.2%26.4%7.4%4.1%1.7%1.7%0%0.83%
Nov 202543.7%19.3%20.7%9.6%1.5%2.2%1.5%0.74%0.74%
Dec 202544.9%20.6%17.8%7.5%2.8%2.8%1.9%0.93%0.93%
Jan 202638.2%16.7%28.4%9.8%3.9%2%0.98%0%0%
Feb 202643.6%20%20.9%6.4%2.7%3.6%1.8%0%0.91%
Mar 202646.1%19.5%20.3%7%2.3%2.3%1.6%0%0.78%
Apr 202640.7%18.6%27.1%5.9%4.2%1.7%0.85%0%0.85%
May 202637.8%21.3%28.3%5.5%3.1%0.79%1.6%0.79%0.79%
Jun 202646.2%21.2%19.2%4.8%4.8%1.9%0.96%0%0.96%
Jul 202637.1%23.8%26.7%6.7%2.9%0.95%0.95%0.95%0%
Aug 202636.8%24.5%23.6%8.5%1.9%3.8%0.94%0%0%
Sep 202641.7%21.7%20%7%4.3%2.6%1.7%0.87%0%

How has the Bayer Crop Science and Nufarm comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand crop protection brands in September 2026?

2 changes

  1. In September 2026, Bayer Crop Science gained share of searches among crop protection brands in New Zealand, from 0.94% to 1.7%.

  2. In September 2026, Nufarm lost share of searches among crop protection brands in New Zealand, from 8.5% to 7%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Bayer Crop Science’s and Nufarm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bayer Crop Science

1 branded search term

  • bayer crop science

Nufarm

10 branded search terms

  • kamba nufarm
  • nufarm associate herbicide
  • nufarm dicamba
  • nufarm glyphosate
  • nufarm glyphosate 450
  • nufarm herbicide
  • nufarm roundup
  • nufarm weed killer
  • nufarm weedmaster
  • nufarm weedmaster duo

How the Brand Demand Index is measured

Other head-to-heads among crop protection brands

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