Brandwave

BASF Agricultural Solutions vs Nufarm:Which is more popular?

In September 2026, Nufarm had more branded searches than BASF Agricultural Solutions among crop protection brands in New Zealand. Nufarm had about 80 branded searches, while BASF Agricultural Solutions had 0. Nufarm made up 7% of all crop protection brand searches we track, and BASF Agricultural Solutions accounted for 0%. When we asked ChatGPT and Google AI Overviews about crop protection brands, BASF Agricultural Solutions and Nufarm each appeared in three of the five answers. BASF Agricultural Solutions was mentioned before Nufarm in three out of four answers.

Among crop protection brands in New Zealand in September 2026

Who do people search for more?

Nufarm, the only one of the two with measured searches

Nufarm 80 searchesBASF Agricultural Solutions 0 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

BASF Agricultural Solutions in 3 of 5Nufarm in 3 of 5

Who does AI recommend more?

BASF Agricultural Solutions, named ahead of Nufarm in 3 of 4 answers

BASF Agricultural Solutions first in 3Nufarm first in 1

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Top crop protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BASF Agricultural Solutions was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nufarm was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BASF Agricultural Solutions was listed before Nufarm in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bayer Crop Science1st
  2. Syngenta2nd
  3. BASF Agricultural Solutions2nd
  4. Nufarm4th
  5. Adama5th
  6. Corteva Agriscience6th
  7. FMC7th
  8. UPL8th
  9. Key Industries–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Syngenta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nufarm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bayer Crop Science3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BASF Agricultural Solutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corteva Agriscience2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UPL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FMC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Key Industries0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crop protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BASF Agricultural Solutions or Nufarm more popular in search?

This chart shows how often people search Google for BASF Agricultural Solutions and Nufarm by name. Each line represents a brand's share of searches for all nine crop protection brands we track, month by month, from searches in New Zealand.

BASF Agricultural Solutions and Nufarm among crop protection brands in New Zealand, by month

Share of searches by month for Nufarm, BASF Agricultural Solutions. The figures are in the table below the chart.

View monthly share of searches table
MonthKey IndustriesSyngentaUPLNufarmCorteva AgriscienceAdamaBayer Crop ScienceFMCBASF Agricultural Solutions
Oct 202539.7%18.2%26.4%7.4%4.1%1.7%1.7%0%0.83%
Nov 202543.7%19.3%20.7%9.6%1.5%2.2%1.5%0.74%0.74%
Dec 202544.9%20.6%17.8%7.5%2.8%2.8%1.9%0.93%0.93%
Jan 202638.2%16.7%28.4%9.8%3.9%2%0.98%0%0%
Feb 202643.6%20%20.9%6.4%2.7%3.6%1.8%0%0.91%
Mar 202646.1%19.5%20.3%7%2.3%2.3%1.6%0%0.78%
Apr 202640.7%18.6%27.1%5.9%4.2%1.7%0.85%0%0.85%
May 202637.8%21.3%28.3%5.5%3.1%0.79%1.6%0.79%0.79%
Jun 202646.2%21.2%19.2%4.8%4.8%1.9%0.96%0%0.96%
Jul 202637.1%23.8%26.7%6.7%2.9%0.95%0.95%0.95%0%
Aug 202636.8%24.5%23.6%8.5%1.9%3.8%0.94%0%0%
Sep 202641.7%21.7%20%7%4.3%2.6%1.7%0.87%0%

How has the BASF Agricultural Solutions and Nufarm comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand crop protection brands in September 2026?

3 changes

  1. In September 2026, FMC overtook BASF Agricultural Solutions to rank 8th among crop protection brands in New Zealand, with 0.87% of the searches.

  2. In September 2026, Nufarm lost share of searches among crop protection brands in New Zealand, from 8.5% to 7%.

  3. Estimated monthly branded searches for BASF Agricultural Solutions in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using BASF Agricultural Solutions’ and Nufarm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BASF Agricultural Solutions

1 branded search term

  • basf crop protection

Nufarm

10 branded search terms

  • kamba nufarm
  • nufarm associate herbicide
  • nufarm dicamba
  • nufarm glyphosate
  • nufarm glyphosate 450
  • nufarm herbicide
  • nufarm roundup
  • nufarm weed killer
  • nufarm weedmaster
  • nufarm weedmaster duo

How the Brand Demand Index is measured

Other head-to-heads among crop protection brands

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