Brandwave

BASF Agricultural Solutions vs Bayer Crop Science:Which is more popular?

In September 2026, Bayer Crop Science had more branded searches than BASF Agricultural Solutions among crop protection brands in New Zealand. Bayer Crop Science had about 20 branded searches, while BASF Agricultural Solutions had 0. Bayer Crop Science made up 1.7% of all crop protection brand searches we track, and BASF Agricultural Solutions accounted for 0%. When we asked ChatGPT and Google AI Overviews about crop protection brands, BASF Agricultural Solutions and Bayer Crop Science each appeared in three of the five answers. Bayer Crop Science was mentioned before BASF Agricultural Solutions in three out of four answers.

Among crop protection brands in New Zealand in September 2026

Who do people search for more?

Bayer Crop Science, the only one of the two with measured searches

Bayer Crop Science 20 searchesBASF Agricultural Solutions 0 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

BASF Agricultural Solutions in 3 of 5Bayer Crop Science in 3 of 5

Who does AI recommend more?

Bayer Crop Science, named ahead of BASF Agricultural Solutions in 3 of 4 answers

Bayer Crop Science first in 3BASF Agricultural Solutions first in 1

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Top crop protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BASF Agricultural Solutions was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bayer Crop Science was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bayer Crop Science was listed before BASF Agricultural Solutions in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bayer Crop Science1st
  2. Syngenta2nd
  3. BASF Agricultural Solutions2nd
  4. Nufarm4th
  5. Adama5th
  6. Corteva Agriscience6th
  7. FMC7th
  8. UPL8th
  9. Key Industries–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Syngenta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nufarm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bayer Crop Science3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BASF Agricultural Solutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corteva Agriscience2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UPL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FMC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Key Industries0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crop protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BASF Agricultural Solutions or Bayer Crop Science more popular in search?

This chart shows how often people search Google for BASF Agricultural Solutions and Bayer Crop Science by name. Each line represents a brand's share of searches for all nine crop protection brands we track, month by month, from searches in New Zealand.

BASF Agricultural Solutions and Bayer Crop Science among crop protection brands in New Zealand, by month

Share of searches by month for Bayer Crop Science, BASF Agricultural Solutions. The figures are in the table below the chart.

View monthly share of searches table
MonthKey IndustriesSyngentaUPLNufarmCorteva AgriscienceAdamaBayer Crop ScienceFMCBASF Agricultural Solutions
Oct 202539.7%18.2%26.4%7.4%4.1%1.7%1.7%0%0.83%
Nov 202543.7%19.3%20.7%9.6%1.5%2.2%1.5%0.74%0.74%
Dec 202544.9%20.6%17.8%7.5%2.8%2.8%1.9%0.93%0.93%
Jan 202638.2%16.7%28.4%9.8%3.9%2%0.98%0%0%
Feb 202643.6%20%20.9%6.4%2.7%3.6%1.8%0%0.91%
Mar 202646.1%19.5%20.3%7%2.3%2.3%1.6%0%0.78%
Apr 202640.7%18.6%27.1%5.9%4.2%1.7%0.85%0%0.85%
May 202637.8%21.3%28.3%5.5%3.1%0.79%1.6%0.79%0.79%
Jun 202646.2%21.2%19.2%4.8%4.8%1.9%0.96%0%0.96%
Jul 202637.1%23.8%26.7%6.7%2.9%0.95%0.95%0.95%0%
Aug 202636.8%24.5%23.6%8.5%1.9%3.8%0.94%0%0%
Sep 202641.7%21.7%20%7%4.3%2.6%1.7%0.87%0%

How has the BASF Agricultural Solutions and Bayer Crop Science comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand crop protection brands in September 2026?

3 changes

  1. In September 2026, FMC overtook BASF Agricultural Solutions to rank 8th among crop protection brands in New Zealand, with 0.87% of the searches.

  2. In September 2026, Bayer Crop Science gained share of searches among crop protection brands in New Zealand, from 0.94% to 1.7%.

  3. Estimated monthly branded searches for BASF Agricultural Solutions in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BASF Agricultural Solutions’ and Bayer Crop Science’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BASF Agricultural Solutions

1 branded search term

  • basf crop protection

Bayer Crop Science

1 branded search term

  • bayer crop science

How the Brand Demand Index is measured

Other head-to-heads among crop protection brands

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