Banjo Loans vs Prospa:Which is more popular by branded search in New Zealand?
In August 2026, Prospa had more branded searches than Banjo Loans among business lenders in New Zealand. Prospa was estimated to have 2.2K branded searches compared to Banjo Loans’ 10, and held a 12.5% Share of Search versus Banjo Loans’ 0.06%.
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Which is more popular in search, Banjo Loans or Prospa?
Compare the small business loan providers New Zealand businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Prospa, Banjo Loans. The figures are in the table below the chart.
View monthly share of search table
| Month | Heartland Bank | Prospa | Lending Crowd | Banjo Loans |
|---|---|---|---|---|
| Oct 2025 | 85.5% | 12.2% | 2.2% | 0.06% |
| Nov 2025 | 86% | 11.9% | 2.1% | 0.06% |
| Dec 2025 | 87.9% | 9.9% | 2.3% | 0% |
| Jan 2026 | 86.1% | 11.7% | 2.1% | 0.06% |
| Feb 2026 | 86.1% | 11.9% | 2% | 0.06% |
| Mar 2026 | 84.6% | 13.7% | 1.7% | 0.06% |
| Apr 2026 | 86.5% | 11.9% | 1.5% | 0.06% |
| May 2026 | 85.8% | 12.3% | 1.8% | 0.06% |
| Jun 2026 | 89.6% | 9.2% | 1.2% | 0.04% |
| Jul 2026 | 87.8% | 10.9% | 1.2% | 0.06% |
| Aug 2026 | 86.1% | 12.5% | 1.3% | 0.06% |
| Sep 2026 | — | — | — | — |
How has the Banjo Loans and Prospa comparison changed over the last 12 months?
3 findings
- Prospa was ahead of Banjo Loans in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Banjo Loans’ estimated Share of Search among business lenders in New Zealand held steady at 0.06%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Prospa’s estimated Share of Search among business lenders in New Zealand moved from 12.2% to 12.5%, and its estimated monthly branded searches held steady at 2.2K.
How did search popularity change for New Zealand business lenders in August 2026?
1 change
In August 2026, Prospa gained estimated Share of Search among business lenders in New Zealand, from 10.9% to 12.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Banjo Loans’ and Prospa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Banjo Loans
1 branded search term
- banjo loans
Prospa
9 branded search terms
- prospa
- prospa business finance
- prospa business loan
- prospa co nz
- prospa finance
- prospa loan
- prospa near me
- prospa new zealand
- prospa nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.