Babbel vs Busuu:Which is more popular by branded search in New Zealand?
In August 2026, Babbel had more branded searches than Busuu among language learning apps in New Zealand. Babbel was estimated to have 1.1K branded searches compared to Busuu’s 400, and held a 2.3% Share of Search versus Busuu’s 0.85%.
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Which is more popular in search, Babbel or Busuu?
Compare the language learning apps New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Babbel, Busuu. The figures are in the table below the chart.
View monthly share of search table
| Month | Duolingo | Rosetta Stone | Babbel | Pimsleur | Busuu | Drops |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.8% | 4.9% | 2.2% | 0.81% | 1.1% | 0.18% |
| Nov 2025 | 83.1% | 10.1% | 3.6% | 1.4% | 1.6% | 0.29% |
| Dec 2025 | 83.6% | 9.7% | 2.6% | 2% | 1.9% | 0.26% |
| Jan 2026 | 84.7% | 7.2% | 3.5% | 2.1% | 2.2% | 0.31% |
| Feb 2026 | 83.7% | 5.1% | 5.7% | 4.2% | 1.2% | 0.17% |
| Mar 2026 | 86.6% | 3.9% | 6.3% | 1.9% | 1.1% | 0.26% |
| Apr 2026 | 87.1% | 4.3% | 3.5% | 3.4% | 1.4% | 0.24% |
| May 2026 | 77.9% | 7.4% | 10.8% | 2.6% | 1% | 0.15% |
| Jun 2026 | 88.5% | 3.6% | 5.8% | 1.3% | 0.7% | 0.11% |
| Jul 2026 | 85.7% | 5.6% | 5.7% | 2.3% | 0.64% | 0.12% |
| Aug 2026 | 89.9% | 5.3% | 2.3% | 1.5% | 0.85% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Babbel and Busuu comparison changed over the last 12 months?
3 findings
- Babbel was ahead of Busuu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Babbel’s estimated Share of Search among language learning apps in New Zealand moved from 2.2% to 2.3%, and its estimated monthly branded searches moved from 840 to 1.1K.
- Across the 11 months ending August 2026, Busuu’s estimated Share of Search among language learning apps in New Zealand moved from 1.1% to 0.85%, and its estimated monthly branded searches moved from 410 to 400.
How did search popularity change for New Zealand language learning apps in August 2026?
1 change
In August 2026, Babbel lost estimated Share of Search among language learning apps in New Zealand, from 5.7% to 2.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Babbel’s and Busuu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Babbel
14 branded search terms
- babbel
- babbel app
- babbel com
- babbel for learning spanish
- babbel for spanish
- babbel language
- babbel language learning app
- babbel learn
- babbel learn french
- babbel near me
- babbel spanish app
- babbel spanish course
- babbel spanish learning
- babbel to learn spanish
Busuu
8 branded search terms
- busuu
- busuu app
- busuu com
- busuu language
- busuu language learning app
- busuu learn
- busuu near me
- busuu online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.