Azabu vs Ebisu:Which is more popular by branded search in New Zealand?
In August 2026, Azabu had more branded searches than Ebisu among auckland japanese restaurants in New Zealand. Azabu was estimated to have 20.5K branded searches compared to Ebisu’s 1.9K, and held an 88.9% Share of Search versus Ebisu’s 8%.
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Which is more popular in search, Azabu or Ebisu?
Compare Japanese restaurants in Auckland, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Azabu, Ebisu. The figures are in the table below the chart.
View monthly share of search table
| Month | Azabu | Ebisu | Cocoro |
|---|---|---|---|
| Oct 2025 | 91.5% | 6.4% | 2.1% |
| Nov 2025 | 91.9% | 6% | 2% |
| Dec 2025 | 91% | 7.1% | 2% |
| Jan 2026 | 90.3% | 7.3% | 2.4% |
| Feb 2026 | 91.3% | 6.6% | 2.1% |
| Mar 2026 | 90.2% | 7.6% | 2.2% |
| Apr 2026 | 88.1% | 8.7% | 3.1% |
| May 2026 | 89.8% | 7.6% | 2.6% |
| Jun 2026 | 91% | 5.7% | 3.3% |
| Jul 2026 | 91.5% | 5.3% | 3.2% |
| Aug 2026 | 88.9% | 8% | 3.1% |
| Sep 2026 | — | — | — |
How has the Azabu and Ebisu comparison changed over the last 12 months?
3 findings
- Azabu was ahead of Ebisu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Azabu’s estimated Share of Search among auckland japanese restaurants in New Zealand moved from 91.5% to 88.9%, and its estimated monthly branded searches moved from 25.2K to 20.5K.
- Across the 11 months ending August 2026, Ebisu’s estimated Share of Search among auckland japanese restaurants in New Zealand moved from 6.4% to 8%, and its estimated monthly branded searches moved from 1.8K to 1.9K.
How did search popularity change for New Zealand auckland japanese restaurants in August 2026?
2 changes
In August 2026, Ebisu gained estimated Share of Search among auckland japanese restaurants in New Zealand, from 5.3% to 8%.
In August 2026, Azabu lost estimated Share of Search among auckland japanese restaurants in New Zealand, from 91.5% to 88.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Azabu’s and Ebisu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azabu
17 branded search terms
- azabu
- azabu auckland
- azabu cafe
- azabu japanese restaurant
- azabu menu
- azabu menu mission bay
- azabu mission bay
- azabu mission bay booking
- azabu mission bay menu
- azabu mission bay takeaway
- azabu mission bay takeaway menu
- azabu mission bay website
- azabu ponsonby
- azabu ponsonby booking
- azabu restaurant
- azabu restaurant menu
- azabu restaurant mission bay
Ebisu
3 branded search terms
- ebisu auckland
- ebisu auckland menu
- ebisu britomart
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.