How popular isAzabu in search?
In August 2026, there were an estimated 20.5K branded searches for Azabu in New Zealand which is down 18.5% over the last 11 months. Azabu holds 88.9% estimated Share of Search among New Zealand auckland japanese restaurants and is ranked 1st of 3 competitors for search popularity.
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Which auckland japanese restaurants compete with Azabu?
Share of Search by month for Azabu, Ebisu, Cocoro. The figures are in the table below the chart.
View monthly share of search table
| Month | Azabu | Ebisu | Cocoro |
|---|---|---|---|
| Oct 2025 | 91.5% | 6.4% | 2.1% |
| Nov 2025 | 91.9% | 6% | 2% |
| Dec 2025 | 91% | 7.1% | 2% |
| Jan 2026 | 90.3% | 7.3% | 2.4% |
| Feb 2026 | 91.3% | 6.6% | 2.1% |
| Mar 2026 | 90.2% | 7.6% | 2.2% |
| Apr 2026 | 88.1% | 8.7% | 3.1% |
| May 2026 | 89.8% | 7.6% | 2.6% |
| Jun 2026 | 91% | 5.7% | 3.3% |
| Jul 2026 | 91.5% | 5.3% | 3.2% |
| Aug 2026 | 88.9% | 8% | 3.1% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.9% | 20.5K | +0.24% | -2.6 points | |
| 2, held 2nd | 8% | 1.9K | +56.8% | +2.7 points | |
| 3, held 3rd | 3.1% | 720 | 0% | -0.1 points |
Compare search popularity between Azabu and its closest rivals
How has branded search demand for Azabu changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Azabu in New Zealand fell from 25.2K to 20.5K.
- Across the 11 months ending August 2026, Azabu’s estimated Share of Search among auckland japanese restaurants in New Zealand decreased from 91.5% to 88.9%.
- Across the 11 months ending August 2026, Azabu’s estimated Share of Search among auckland japanese restaurants in New Zealand peaked at 91.9% in November 2025 and was lowest at 88.1% in April 2026.
How did search popularity change for New Zealand auckland japanese restaurants in August 2026?
3 changes
In August 2026, Ebisu gained estimated Share of Search among auckland japanese restaurants in New Zealand, from 5.3% to 8%.
In August 2026, Azabu lost estimated Share of Search among auckland japanese restaurants in New Zealand, from 91.5% to 88.9%.
Estimated monthly branded searches for Cocoro in New Zealand rose 22% over 11 measured months, from 590 to 720 in August 2026.
How is Azabu measured?
Brandwave collects information about searches that people make online using Azabu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
17 branded search terms
- azabu
- azabu auckland
- azabu cafe
- azabu japanese restaurant
- azabu menu
- azabu menu mission bay
- azabu mission bay
- azabu mission bay booking
- azabu mission bay menu
- azabu mission bay takeaway
- azabu mission bay takeaway menu
- azabu mission bay website
- azabu ponsonby
- azabu ponsonby booking
- azabu restaurant
- azabu restaurant menu
- azabu restaurant mission bay
Who owns Azabu?
Azabu is owned by Savor Group. Brandwave also tracks Ebisu, owned by the same company, in New Zealand.
Do you work for Azabu? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Azabu your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.