AutoOne vs Supercheap Auto NZ:Which is more popular by branded search in New Zealand?
In August 2026, Supercheap Auto NZ had more branded searches than AutoOne among automotive parts retailers in New Zealand. Supercheap Auto NZ was estimated to have 60.6K branded searches compared to AutoOne’s 170, and held a 35.4% Share of Search versus AutoOne’s 0.1%.
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Which is more popular in search, AutoOne or Supercheap Auto NZ?
Consumer-facing auto parts and accessories retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Supercheap Auto NZ, AutoOne. The figures are in the table below the chart.
View monthly share of search table
| Month | Repco | Supercheap Auto NZ | AutoOne |
|---|---|---|---|
| Oct 2025 | 55.1% | 44.8% | 0.09% |
| Nov 2025 | 55.1% | 44.8% | 0.07% |
| Dec 2025 | 55% | 44.9% | 0.07% |
| Jan 2026 | 55.1% | 44.8% | 0.09% |
| Feb 2026 | 54.8% | 45.1% | 0.1% |
| Mar 2026 | 54.8% | 45% | 0.1% |
| Apr 2026 | 54.9% | 45.1% | 0.07% |
| May 2026 | 64.5% | 35.4% | 0.1% |
| Jun 2026 | 64.5% | 35.4% | 0.1% |
| Jul 2026 | 64.5% | 35.4% | 0.1% |
| Aug 2026 | 64.5% | 35.4% | 0.1% |
| Sep 2026 | — | — | — |
How has the AutoOne and Supercheap Auto NZ comparison changed over the last 12 months?
3 findings
- Supercheap Auto NZ was ahead of AutoOne in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AutoOne’s estimated Share of Search among automotive parts retailers in New Zealand moved from 0.09% to 0.1%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 11 months ending August 2026, Supercheap Auto NZ’s estimated Share of Search among automotive parts retailers in New Zealand moved from 44.8% to 35.4%, and its estimated monthly branded searches moved from 110K to 60.6K.
How did search popularity change for New Zealand automotive parts retailers in August 2026?
2 changes
Estimated monthly branded searches for Supercheap Auto NZ in New Zealand fell 45% over 11 measured months, from 110K to 60.6K in August 2026.
Estimated monthly branded searches for AutoOne in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AutoOne’s and Supercheap Auto NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AutoOne
1 branded search term
- Autoone
Supercheap Auto NZ
3 branded search terms
- Supercheap Auto
- supercheap auto car accessories
- supercheap auto car parts
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.