Brandwave

ASC Architects vs Jasmax:Which is more popular?

In September 2026, ASC Architects had more branded searches than Jasmax among Auckland architecture firms in New Zealand. ASC Architects had about 720 branded searches, while Jasmax had 590. ASC Architects made up 20.6% of all Auckland architecture firm searches we track, and Jasmax accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about Auckland architecture firms, Jasmax appeared in two of the three answers and ASC Architects in none.

Among Auckland architecture firms in New Zealand in September 2026

Who do people search for more?

ASC Architects, about 22% more searches than Jasmax

ASC Architects 720 searchesJasmax 590 searches

Who does AI mention more?

Jasmax, mentioned in 2 of 3 answers, ASC Architects in 0

Jasmax in 2 of 3ASC Architects in 0 of 3

Who does AI recommend more?

Jasmax, the only one of the two named

Jasmax first in 2ASC Architects never named

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Top Auckland architecture firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Jasmax was mentioned in two out of three: in two of the three ChatGPT answers. ASC Architects did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fearon Hay1st
  2. RTA Studio2nd
  3. Jasmax3rd
  4. Warren and Mahoney4th
  5. ASC Architects–
  6. Apex Architecture–
  7. Mako Architecture–
  8. BDG Architects–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland architecture firms

3 answers

  • Asked ChatGPT

    “Which architecture firm should I hire in Auckland, New Zealand?”

    1. 1Fearon Hay
    2. 2Jasmax

  • Asked ChatGPT

    “What are the best architecture firms in Auckland, New Zealand?”

    1. 1Fearon Hay
    2. 2RTA Studio
    3. 3Jasmax
    4. 4Warren and Mahoney

  • Asked ChatGPT

    “What's the best architecture firm in Auckland, New Zealand for new building design?”

    1. 1RTA Studio
    2. 2Fearon Hay
    3. 3Warren and Mahoney

  • Searched Google, AI Overview

    “auckland architecture firms”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “architects auckland nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is ASC Architects or Jasmax more popular in search?

This chart shows how often people search Google for ASC Architects and Jasmax by name. Each line represents a brand's share of searches for all eight Auckland architecture firms we track, month by month, from searches in New Zealand.

ASC Architects and Jasmax among Auckland architecture firms in New Zealand, by month

Share of searches by month for ASC Architects, Jasmax. The figures are in the table below the chart.

View monthly share of searches table
MonthASC ArchitectsWarren and MahoneyFearon HayJasmaxRTA StudioApex ArchitectureMako ArchitectureBDG Architects
Oct 202515.2%22.7%17.8%15.2%12.4%2.8%8.3%5.4%
Nov 202520.5%16.8%19.8%16.8%11.2%4.9%4%6.1%
Dec 202516.7%25%20.8%13.5%11.1%3.8%3.1%5.9%
Jan 202619%23.2%19.4%12.6%12.6%2.3%5.5%5.5%
Feb 202617.3%21.1%17.6%17.3%11.4%4.1%5%6.2%
Mar 202615%22.3%17.5%18.3%12.2%2.8%5.3%6.6%
Apr 202618.3%22.3%22.9%14.9%9.9%2.2%4.3%5.3%
May 202615.9%23.8%20%19.5%8.6%3%4.6%4.6%
Jun 202618.8%23%19.4%12.6%10.2%6.8%3.7%5.5%
Jul 202619.5%27%17.6%15.9%8.6%3%4.6%3.8%
Aug 202614.3%21.3%22%17.4%11.6%5.1%4.1%4.1%
Sep 202620.6%20.6%19.7%16.9%11.1%4%4%3.1%

How has the ASC Architects and Jasmax comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Jasmax took it in March 2026, ASC Architects took it in April 2026, Jasmax took it in May 2026, ASC Architects took it in June 2026, Jasmax took it in August 2026, ASC Architects took it in September 2026.
  • Across the 12 months ending September 2026, ASC Architects’ share of searches among Auckland architecture firms in New Zealand moved from 15.2% to 20.6%, and its estimated monthly branded searches moved from 590 to 720.
  • Across the 12 months ending September 2026, Jasmax’s share of searches among Auckland architecture firms in New Zealand moved from 15.2% to 16.9%, and its estimated monthly branded searches held steady at 590.

How did search popularity change for New Zealand Auckland architecture firms in September 2026?

2 changes

  1. In September 2026, ASC Architects overtook Fearon Hay and 2 others to become the leader among Auckland architecture firms in New Zealand, with 20.6% of the searches.

  2. In September 2026, Jasmax lost share of searches among Auckland architecture firms in New Zealand, from 17.4% to 16.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ASC Architects’ and Jasmax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASC Architects

1 branded search term

  • asc architects

Jasmax

1 branded search term

  • jasmax

How the Brand Demand Index is measured

Other head-to-heads among Auckland architecture firms

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