Brandwave

ASB Waterfront Theatre vs Q Theatre:Which is more popular in New Zealand?

In October 2026, ASB Waterfront Theatre had more branded searches than Q Theatre among theatres and performing arts venues in New Zealand. ASB Waterfront Theatre had about 12,100 branded searches, while Q Theatre had 8,420. ASB Waterfront Theatre made up 15.2% of all theatres and performing arts venue searches we track, and Q Theatre accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about theatres and performing arts venues, ASB Waterfront Theatre appeared in three of the four answers and Q Theatre in two. ASB Waterfront Theatre was mentioned before Q Theatre in every answer that named either.

Among theatres and performing arts venues in New Zealand in October 2026

Who do people search for more?

ASB Waterfront Theatre, about 44% more searches than Q Theatre

ASB Waterfront Theatre 12.1K searchesQ Theatre 8.4K searches

Who does AI mention more?

ASB Waterfront Theatre, mentioned in 3 of 4 answers, Q Theatre in 2

ASB Waterfront Theatre in 3 of 4Q Theatre in 2 of 4

Who does AI recommend more?

ASB Waterfront Theatre, named ahead of Q Theatre in 2 of 2 answers

ASB Waterfront Theatre first in 2Q Theatre never first

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Top theatres and performing arts venues in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ASB Waterfront Theatre was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Q Theatre was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. ASB Waterfront Theatre was listed before Q Theatre in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Civic1st
  2. St James Theatre2nd
  3. ASB Waterfront Theatre3rd
  4. Isaac Theatre Royal4th
  5. Circa Theatre5th
  6. Q Theatre6th
  7. Auckland Live7th
  8. Auckland Theatre Company8th
  9. Court Theatre–
  10. BATS Theatre–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Civic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Isaac Theatre Royal4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • St James Theatre4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ASB Waterfront Theatre3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Q Theatre2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Circa Theatre2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Auckland Theatre Company2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Court Theatre1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Auckland Live1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BATS Theatre1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about theatres and performing arts venues

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ASB Waterfront Theatre or Q Theatre more popular in search?

This chart shows how often people search Google for ASB Waterfront Theatre and Q Theatre by name. Each line represents a brand's share of searches for all ten theatres and performing arts venues we track, month by month, from searches in New Zealand.

ASB Waterfront Theatre and Q Theatre among theatres and performing arts venues in New Zealand, by month

Share of searches by month for ASB Waterfront Theatre, Q Theatre. The figures are in the table below the chart.

View monthly share of searches table
MonthThe CivicASB Waterfront TheatreQ TheatreIsaac Theatre RoyalCourt TheatreSt James TheatreAuckland LiveCirca TheatreAuckland Theatre CompanyBATS Theatre
Nov 202519.3%10.6%8.9%16.4%13.1%8.6%9%7.3%3.8%3.2%
Dec 202522.5%8.2%8.4%12.7%18.6%5.4%10.3%8.5%3%2.5%
Jan 202615.7%7%5.9%13.4%29%7%7.5%8.8%3.8%2%
Feb 202616.8%13.8%7.8%17.4%11.3%7.5%8.4%7.8%4.1%5.1%
Mar 202616.7%7.5%9.6%21.3%13.7%11.2%6.9%7.7%3.3%2.2%
Apr 202619.2%10.5%11.2%13.4%10.5%10.5%8.5%8.8%4.9%2.5%
May 202616%7.1%20.3%13.7%11.8%10.7%6.6%5.9%4.1%3.9%
Jun 202620.8%11.4%8%14.7%12.8%9.3%8.6%6.4%5.2%2.7%
Jul 202622.7%4.4%13%8.8%17.7%6.7%8.6%10.5%4.6%3%
Aug 202621.9%12%10.2%15.2%10.4%5.3%8.9%10.1%3.6%2.4%
Sep 202623.7%10.6%11%11.1%11%10.6%9%7.2%3.2%2.5%
Oct 202622.7%15.2%10.6%10.5%10.3%10.2%8%5.7%3.7%3.1%

How has branded search for ASB Waterfront Theatre and Q Theatre changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 8 times in the 12 months ending October 2026: Q Theatre took it in December 2025, ASB Waterfront Theatre took it in January 2026, Q Theatre took it in March 2026, ASB Waterfront Theatre took it in June 2026, Q Theatre took it in July 2026, ASB Waterfront Theatre took it in August 2026, Q Theatre took it in September 2026, ASB Waterfront Theatre took it in October 2026.
  • Across the 12 months ending October 2026, ASB Waterfront Theatre’s share of searches among theatres and performing arts venues in New Zealand moved from 10.6% to 15.2%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
  • Across the 12 months ending October 2026, Q Theatre’s share of searches among theatres and performing arts venues in New Zealand moved from 8.9% to 10.6%, and its estimated monthly branded searches moved from 6.8K to 8.4K.

How did search popularity change for New Zealand theatres and performing arts venues in October 2026?

2 changes
  1. In October 2026, ASB Waterfront Theatre overtook Isaac Theatre Royal and 2 others to rank 2nd among theatres and performing arts venues in New Zealand, with 15.2% of the searches.

  2. Estimated monthly branded searches for Q Theatre in New Zealand rose 23.6% over 12 measured months, from 6.8K to 8.4K in October 2026.

How are ASB Waterfront Theatre’s and Q Theatre’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using ASB Waterfront Theatre’s and Q Theatre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASB Waterfront Theatre

1 branded search term

  • asb waterfront theatre

Q Theatre

8 branded search terms

  • q theatre
  • q theatre events
  • q theatre loft
  • q theatre rangatira
  • q theatre shows
  • q theatre tickets
  • qtheatre
  • rangatira q theatre

How the Brand Demand Index is measured

Other head-to-heads among theatres and performing arts venues

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