ASB Waterfront Theatre vs Auckland Theatre Company:Which is more popular in New Zealand?
In October 2026, ASB Waterfront Theatre had more branded searches than Auckland Theatre Company among theatres and performing arts venues in New Zealand. ASB Waterfront Theatre had about 12,100 branded searches, while Auckland Theatre Company had 2,980. ASB Waterfront Theatre made up 15.2% of all theatres and performing arts venue searches we track, and Auckland Theatre Company accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about theatres and performing arts venues, ASB Waterfront Theatre appeared in three of the four answers and Auckland Theatre Company in two. ASB Waterfront Theatre was mentioned before Auckland Theatre Company in every answer that named either.
Who do people search for more?
ASB Waterfront Theatre, about 4 searches for every 1 for Auckland Theatre Company
Who does AI mention more?
ASB Waterfront Theatre, mentioned in 3 of 4 answers, Auckland Theatre Company in 2
Who does AI recommend more?
ASB Waterfront Theatre, named ahead of Auckland Theatre Company in 2 of 2 answers
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Top theatres and performing arts venues in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ASB Waterfront Theatre was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Auckland Theatre Company was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ASB Waterfront Theatre was listed before Auckland Theatre Company in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Civic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Isaac Theatre Royal4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- St James Theatre4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ASB Waterfront Theatre3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Q Theatre2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Circa Theatre2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Auckland Theatre Company2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Court Theatre1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Auckland Live1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BATS Theatre1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about theatres and performing arts venues
4 answers
Asked ChatGPT
“Which theatre or venue should I book in New Zealand?”
Asked ChatGPT
“What are the best theatres and performing arts venues in New Zealand?”
Asked ChatGPT
“What's the best theatre or venue in New Zealand for a night out?”
Searched Google, AI Overview
“wellington theatre shows”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“theatres and performing arts venues”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ASB Waterfront Theatre or Auckland Theatre Company more popular in search?
This chart shows how often people search Google for ASB Waterfront Theatre and Auckland Theatre Company by name. Each line represents a brand's share of searches for all ten theatres and performing arts venues we track, month by month, from searches in New Zealand.
Share of searches by month for ASB Waterfront Theatre, Auckland Theatre Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Civic | ASB Waterfront Theatre | Q Theatre | Isaac Theatre Royal | Court Theatre | St James Theatre | Auckland Live | Circa Theatre | Auckland Theatre Company | BATS Theatre |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 19.3% | 10.6% | 8.9% | 16.4% | 13.1% | 8.6% | 9% | 7.3% | 3.8% | 3.2% |
| Dec 2025 | 22.5% | 8.2% | 8.4% | 12.7% | 18.6% | 5.4% | 10.3% | 8.5% | 3% | 2.5% |
| Jan 2026 | 15.7% | 7% | 5.9% | 13.4% | 29% | 7% | 7.5% | 8.8% | 3.8% | 2% |
| Feb 2026 | 16.8% | 13.8% | 7.8% | 17.4% | 11.3% | 7.5% | 8.4% | 7.8% | 4.1% | 5.1% |
| Mar 2026 | 16.7% | 7.5% | 9.6% | 21.3% | 13.7% | 11.2% | 6.9% | 7.7% | 3.3% | 2.2% |
| Apr 2026 | 19.2% | 10.5% | 11.2% | 13.4% | 10.5% | 10.5% | 8.5% | 8.8% | 4.9% | 2.5% |
| May 2026 | 16% | 7.1% | 20.3% | 13.7% | 11.8% | 10.7% | 6.6% | 5.9% | 4.1% | 3.9% |
| Jun 2026 | 20.8% | 11.4% | 8% | 14.7% | 12.8% | 9.3% | 8.6% | 6.4% | 5.2% | 2.7% |
| Jul 2026 | 22.7% | 4.4% | 13% | 8.8% | 17.7% | 6.7% | 8.6% | 10.5% | 4.6% | 3% |
| Aug 2026 | 21.9% | 12% | 10.2% | 15.2% | 10.4% | 5.3% | 8.9% | 10.1% | 3.6% | 2.4% |
| Sep 2026 | 23.7% | 10.6% | 11% | 11.1% | 11% | 10.6% | 9% | 7.2% | 3.2% | 2.5% |
| Oct 2026 | 22.7% | 15.2% | 10.6% | 10.5% | 10.3% | 10.2% | 8% | 5.7% | 3.7% | 3.1% |
How has branded search for ASB Waterfront Theatre and Auckland Theatre Company changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Auckland Theatre Company took it in July 2026, ASB Waterfront Theatre took it in August 2026.
- Across the 12 months ending October 2026, ASB Waterfront Theatre’s share of searches among theatres and performing arts venues in New Zealand moved from 10.6% to 15.2%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 12 months ending October 2026, Auckland Theatre Company’s share of searches among theatres and performing arts venues in New Zealand moved from 3.8% to 3.7%, and its estimated monthly branded searches moved from 2.9K to 3K.
How did search popularity change for New Zealand theatres and performing arts venues in October 2026?
2 changes
In October 2026, ASB Waterfront Theatre overtook Isaac Theatre Royal and 2 others to rank 2nd among theatres and performing arts venues in New Zealand, with 15.2% of the searches.
In October 2026, Auckland Theatre Company gained share of searches among theatres and performing arts venues in New Zealand, from 3.2% to 3.7%.
How are ASB Waterfront Theatre’s and Auckland Theatre Company’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ASB Waterfront Theatre’s and Auckland Theatre Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASB Waterfront Theatre
1 branded search term
- asb waterfront theatre
Auckland Theatre Company
3 branded search terms
- auckland theatre company
- auckland theatre company shows
- auckland theatre company tickets
Other head-to-heads among theatres and performing arts venues
- The Civic vs ASB Waterfront Theatre: compare popularity
- The Civic vs Q Theatre: compare popularity
- The Civic vs Isaac Theatre Royal: compare popularity
- The Civic vs Court Theatre: compare popularity
- ASB Waterfront Theatre vs Q Theatre: compare popularity
- ASB Waterfront Theatre vs Isaac Theatre Royal: compare popularity
Put your own brand in this comparison
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