Brandwave

Arnott's vs Molly Woppy:Which is more popular in New Zealand?

In September 2026, Arnott's had more branded searches than Molly Woppy among biscuit brands in New Zealand. Arnott's had about 6,740 branded searches, while Molly Woppy had 880. Arnott's made up 18% of all biscuit brand searches we track, and Molly Woppy accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Arnott's appeared in four of the five answers and Molly Woppy in two. Arnott's was mentioned before Molly Woppy in four out of five answers.

Among biscuit brands in New Zealand in September 2026

Who do people search for more?

Arnott's, about 8 searches for every 1 for Molly Woppy

Arnott's 6.7K searchesMolly Woppy 880 searches

Who does AI mention more?

Arnott's, mentioned in 4 of 5 answers, Molly Woppy in 2

Arnott's in 4 of 5Molly Woppy in 2 of 5

Who does AI recommend more?

Arnott's, named ahead of Molly Woppy in 4 of 5 answers

Arnott's first in 4Molly Woppy first in 1

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Top biscuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arnott's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Molly Woppy was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Arnott's was listed before Molly Woppy in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arnott's1st
  2. Molly Woppy2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arnott's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Molly Woppy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about biscuit brands

5 answers

  • Asked ChatGPT

    “Which biscuit brand should I buy in New Zealand?”

    1. 2Arnott's

  • Asked ChatGPT

    “What are the best biscuit brands in New Zealand?”

    1. 2Arnott's

  • Asked ChatGPT

    “What's the best biscuit brand in New Zealand for everyday snacking?”

    1. 2Arnott's

  • Searched Google, AI Overview

    “biscuit brands nz”

    1. 3Arnott's
    2. 5Molly Woppy

  • Searched Google, AI Overview

    “cookie brands nz”

    1. 3Molly Woppy

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Arnott's or Molly Woppy more popular in search?

This chart shows how often people search Google for Arnott's and Molly Woppy by name. Each line represents a brand's share of searches for all eight biscuit brands we track, month by month, from searches in New Zealand.

Arnott's and Molly Woppy among biscuit brands in New Zealand, by month

Share of searches by month for Arnott's, Molly Woppy. The figures are in the table below the chart.

View monthly share of searches table
MonthArnott'sMolly Woppy
Nov 202510.6%3.4%
Dec 202513.4%4.4%
Jan 202618.3%2.9%
Feb 202621%3.2%
Mar 202619.3%2.8%
Apr 202618.2%2.3%
May 202617.7%2.4%
Jun 202621.3%2.4%
Jul 202617.5%2.5%
Aug 202621%2.1%
Sep 202618%2.3%
Oct 2026——

How has branded search for Arnott's and Molly Woppy changed in New Zealand over the last 12 months?

3 findings
  • Arnott's was ahead of Molly Woppy in every measured month of the 11 months ending September 2026.
  • Across the 11 months ending September 2026, Arnott's’ share of searches among biscuit brands in New Zealand moved from 10.6% to 18%, and its estimated monthly branded searches moved from 5K to 6.7K.
  • Across the 11 months ending September 2026, Molly Woppy’s share of searches among biscuit brands in New Zealand moved from 3.4% to 2.3%, and its estimated monthly branded searches moved from 1.6K to 880.

How did search popularity change for New Zealand biscuit brands in September 2026?

2 changes

  1. In September 2026, Arnott's lost share of searches among biscuit brands in New Zealand, from 21% to 18%.

  2. Estimated monthly branded searches for Molly Woppy in New Zealand fell 45% over 11 measured months, from 1.6K to 880 in September 2026.

How are Arnott's’ and Molly Woppy’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Arnott's’ and Molly Woppy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arnott's

7 branded search terms

  • arnott s
  • arnotts
  • arnotts biscuits
  • arnotts cheeseboard
  • arnotts cookies
  • arnotts crackers
  • tim tam

Molly Woppy

1 branded search term

  • molly woppy

How the Brand Demand Index is measured

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