Arnott's vs Kea Cookies:Which is more popular in New Zealand?
In September 2026, Arnott's had more branded searches than Kea Cookies among biscuit brands in New Zealand. Arnott's had about 6,740 branded searches, while Kea Cookies had 480. Arnott's made up 18% of all biscuit brand searches we track, and Kea Cookies accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Arnott's appeared in four of the five answers and Kea Cookies in two. Arnott's was mentioned before Kea Cookies in four out of five answers.
Who do people search for more?
Arnott's, about 14 searches for every 1 for Kea Cookies
Who does AI mention more?
Arnott's, mentioned in 4 of 5 answers, Kea Cookies in 2
Who does AI recommend more?
Arnott's, named ahead of Kea Cookies in 4 of 5 answers
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Top biscuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Arnott's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kea Cookies was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Arnott's was listed before Kea Cookies in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Arnott's1st
Kea Cookies2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Arnott's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kea Cookies2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about biscuit brands
5 answers
Asked ChatGPT
“Which biscuit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best biscuit brands in New Zealand?”
Asked ChatGPT
“What's the best biscuit brand in New Zealand for everyday snacking?”
Searched Google, AI Overview
“biscuit brands nz”
Searched Google, AI Overview
“cookie brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Arnott's or Kea Cookies more popular in search?
This chart shows how often people search Google for Arnott's and Kea Cookies by name. Each line represents a brand's share of searches for all eight biscuit brands we track, month by month, from searches in New Zealand.
Share of searches by month for Arnott's, Kea Cookies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Arnott's | Kea Cookies |
|---|---|---|
| Nov 2025 | 10.6% | 0.82% |
| Dec 2025 | 13.4% | 0.91% |
| Jan 2026 | 18.3% | 1.3% |
| Feb 2026 | 21% | 1.3% |
| Mar 2026 | 19.3% | 1.1% |
| Apr 2026 | 18.2% | 1.2% |
| May 2026 | 17.7% | 1.6% |
| Jun 2026 | 21.3% | 1.3% |
| Jul 2026 | 17.5% | 1.3% |
| Aug 2026 | 21% | 1.2% |
| Sep 2026 | 18% | 1.3% |
| Oct 2026 | — | — |
How has branded search for Arnott's and Kea Cookies changed in New Zealand over the last 12 months?
3 findings
- Arnott's was ahead of Kea Cookies in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Arnott's’ share of searches among biscuit brands in New Zealand moved from 10.6% to 18%, and its estimated monthly branded searches moved from 5K to 6.7K.
- Across the 11 months ending September 2026, Kea Cookies’ share of searches among biscuit brands in New Zealand moved from 0.82% to 1.3%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for New Zealand biscuit brands in September 2026?
2 changes
In September 2026, Arnott's lost share of searches among biscuit brands in New Zealand, from 21% to 18%.
Estimated monthly branded searches for Kea Cookies in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in September 2026.
How are Arnott's’ and Kea Cookies’ branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Arnott's’ and Kea Cookies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arnott's
7 branded search terms
- arnott s
- arnotts
- arnotts biscuits
- arnotts cheeseboard
- arnotts cookies
- arnotts crackers
- tim tam
Kea Cookies
1 branded search term
- kea cookies
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