Brandwave

Ariat vs John Bull:Which is more popular in New Zealand?

In October 2026, John Bull had more branded searches than Ariat among boot brands in New Zealand. John Bull had about 1,900 branded searches, while Ariat had 1,000. John Bull made up 2.1% of all boot brand searches we track, and Ariat accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about boot brands, John Bull appeared in three of the five answers and Ariat in one. John Bull was mentioned before Ariat in three out of four answers that named either.

Among boot brands in New Zealand in October 2026

Who do people search for more?

John Bull, about 90% more searches than Ariat

John Bull 1.9K searchesAriat 1K searches

Who does AI mention more?

John Bull, mentioned in 3 of 5 answers, Ariat in 1

John Bull in 3 of 5Ariat in 1 of 5

Who does AI recommend more?

John Bull, named ahead of Ariat in 3 of 4 answers

John Bull first in 3Ariat first in 1

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Top boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, John Bull was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ariat was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. John Bull was listed before Ariat in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blundstone1st
  2. Redback2nd
  3. Steel Blue3rd
  4. Timberland4th
  5. John Bull5th
  6. SCARPA6th
  7. R.M.Williams7th
  8. Red Wing8th
  9. Mongrel9th
  10. +2 more
  11. Ariat12th
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blundstone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Timberland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Bull3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Martens2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • R.M.Williams2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redback2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steel Blue2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SCARPA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Wing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Ariat or John Bull more popular in search?

This chart shows how often people search Google for Ariat and John Bull by name. Each line represents a brand's share of searches for all 13 boot brands we track, month by month, from searches in New Zealand.

Ariat and John Bull among boot brands in New Zealand, by month

Share of searches by month for John Bull, Ariat. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGDr. MartensR.M.WilliamsBlundstoneTimberlandJohn BullAriatRed WingRedbackSteel BlueSCARPAMongrelMerrell
Nov 202542%24.4%19.8%7%2.6%1.4%0.9%0.53%0.33%0.53%0.29%0.1%0.15%
Dec 202546.7%22.6%18.6%6.3%2.4%1.1%0.74%0.5%0.3%0.33%0.22%0.12%0.09%
Jan 202641.4%27.6%13.8%9.4%2.6%1.7%1.1%0.64%0.48%0.64%0.42%0.12%0.12%
Feb 202640.1%26.1%15.7%10%2.4%2%1.1%0.74%0.54%0.6%0.4%0.17%0.14%
Mar 202643.5%25.9%13.3%9.8%2.4%1.6%1%0.73%0.44%0.6%0.39%0.17%0.17%
Apr 202648.1%22.3%13.3%9.2%2.5%1.4%0.86%0.51%0.57%0.51%0.41%0.15%0.22%
May 202652.2%20.5%12.5%8.4%2.3%1.2%0.78%0.46%0.51%0.46%0.37%0.16%0.13%
Jun 202646.9%22.9%13.7%9.3%2.5%1.4%1.1%0.5%0.54%0.5%0.41%0.18%0.14%
Jul 202648.8%19.8%14%10.4%2.5%1.4%0.88%0.52%0.46%0.42%0.42%0.15%0.18%
Aug 202646.2%20.5%14.6%10.7%3.3%1.5%0.91%0.54%0.5%0.54%0.44%0.19%0.19%
Sep 202639.1%24.8%15%12%3.3%1.8%1%0.67%0.62%0.67%0.44%0.29%0.24%
Oct 202641.3%24.4%14.3%10.9%3.3%2.1%1.1%0.66%0.57%0.54%0.44%0.19%0.12%

Ariat sells other things too, so only its searches that name this product count here, like “ariat boots”.

How has branded search for Ariat and John Bull changed in New Zealand over the last 12 months?

3 findings
  • John Bull was ahead of Ariat in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Ariat’s share of searches among boot brands in New Zealand moved from 0.9% to 1.1%, and its estimated monthly branded searches held steady at 1K.
  • Across the 12 months ending October 2026, John Bull’s share of searches among boot brands in New Zealand moved from 1.4% to 2.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K.

How did search popularity change for New Zealand boot brands in October 2026?

1 change

  1. John Bull’s share of searches among boot brands in New Zealand has gained ground for 3 months in a row, from 1.4% to 2.1% in October 2026.

How are Ariat’s and John Bull’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ariat’s and John Bull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ariat

1 branded search term

  • ariat boots

John Bull

2 branded search terms

  • john bull boots
  • john bull safety boots

How the Brand Demand Index is measured

Other head-to-heads among boot brands

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