Architect People vs BOON:Which is more popular by branded search in New Zealand?
In August 2026, BOON had more branded searches than Architect People among new plymouth architecture firms in New Zealand. BOON was estimated to have 200 branded searches compared to Architect People’s 180, and held a 37% Share of Search versus Architect People’s 33.3%.
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Which is more popular in search, Architect People or BOON?
Compare New Plymouth architecture firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BOON, Architect People. The figures are in the table below the chart.
View monthly share of search table
| Month | BOON | Architect People | Gibbons Architects | VOID Architects of Space | Tui Architecture |
|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 46.8% | 14.9% | 4.3% | 4.3% |
| Nov 2025 | 37.1% | 34.3% | 20% | 5.7% | 2.9% |
| Dec 2025 | 37% | 37% | 14.8% | 7.4% | 3.7% |
| Jan 2026 | 45.2% | 25.8% | 16.1% | 9.7% | 3.2% |
| Feb 2026 | 31.8% | 27.3% | 15.9% | 22.7% | 2.3% |
| Mar 2026 | 19.6% | 50% | 12.5% | 14.3% | 3.6% |
| Apr 2026 | 29.5% | 34.1% | 15.9% | 15.9% | 4.5% |
| May 2026 | 22.2% | 50% | 13% | 13% | 1.9% |
| Jun 2026 | 32.7% | 36.7% | 14.3% | 14.3% | 2% |
| Jul 2026 | 34% | 38.3% | 14.9% | 10.6% | 2.1% |
| Aug 2026 | 37% | 33.3% | 13% | 13% | 3.7% |
| Sep 2026 | — | — | — | — | — |
How has the Architect People and BOON comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: BOON took it in November 2025, Architect People took it in March 2026, BOON took it in August 2026.
- Across the 11 months ending August 2026, Architect People’s estimated Share of Search among new plymouth architecture firms in New Zealand moved from 46.8% to 33.3%, and its estimated monthly branded searches moved from 220 to 180.
- Across the 11 months ending August 2026, BOON’s estimated Share of Search among new plymouth architecture firms in New Zealand moved from 29.8% to 37%, and its estimated monthly branded searches moved from 140 to 200.
How did search popularity change for New Zealand new plymouth architecture firms in August 2026?
2 changes
In August 2026, BOON overtook Architect People to take the highest estimated Share of Search among new plymouth architecture firms in New Zealand, at 37%.
In August 2026, Architect People lost estimated Share of Search among new plymouth architecture firms in New Zealand, from 38.3% to 33.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Architect People’s and BOON’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Architect People
2 branded search terms
- architect people
- architect people new plymouth
BOON
2 branded search terms
- boon architects
- boon new plymouth
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.