Brandwave

Apostle Hot Sauce vs SpicyBoys:Which is more popular?

In September 2026, SpicyBoys had more branded searches than Apostle Hot Sauce among hot sauce brands in New Zealand. SpicyBoys had about 590 branded searches, while Apostle Hot Sauce had 480. SpicyBoys made up 8.4% of all hot sauce brand searches we track, and Apostle Hot Sauce accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about hot sauce brands, Apostle Hot Sauce appeared in four of the five answers and SpicyBoys in two. Apostle Hot Sauce was mentioned before SpicyBoys in every answer that named either.

Among hot sauce brands in New Zealand in September 2026

Who do people search for more?

SpicyBoys, about 23% more searches than Apostle Hot Sauce

SpicyBoys 590 searchesApostle Hot Sauce 480 searches

Who does AI mention more?

Apostle Hot Sauce, mentioned in 4 of 5 answers, SpicyBoys in 2

Apostle Hot Sauce in 4 of 5SpicyBoys in 2 of 5

Who does AI recommend more?

Apostle Hot Sauce, named ahead of SpicyBoys in 4 of 4 answers

Apostle Hot Sauce first in 4SpicyBoys never first

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Top hot sauce brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apostle Hot Sauce was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. SpicyBoys was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Apostle Hot Sauce was listed before SpicyBoys in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Culley's1st
  2. Kaitaia Fire2nd
  3. Apostle Hot Sauce3rd
  4. Taste Lab4th
  5. Uncle Dunkle's5th
  6. SpicyBoys6th
  7. Tabasco–
  8. Frank's RedHot–
  9. Huy Fong–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Culley's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaitaia Fire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apostle Hot Sauce4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taste Lab4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SpicyBoys2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Uncle Dunkle's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tabasco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frank's RedHot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huy Fong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hot sauce brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Apostle Hot Sauce or SpicyBoys more popular in search?

This chart shows how often people search Google for Apostle Hot Sauce and SpicyBoys by name. Each line represents a brand's share of searches for all nine hot sauce brands we track, month by month, from searches in New Zealand.

Apostle Hot Sauce and SpicyBoys among hot sauce brands in New Zealand, by month

Share of searches by month for SpicyBoys, Apostle Hot Sauce. The figures are in the table below the chart.

View monthly share of searches table
MonthTabascoCulley'sFrank's RedHotSpicyBoysKaitaia FireApostle Hot SauceHuy FongUncle Dunkle'sTaste Lab
Oct 202514.2%31.8%11.5%11.7%12.2%14.4%3.2%0.98%0%
Nov 202512%30.9%9.9%12.2%10.7%20.6%3.1%0.62%0%
Dec 20259.7%21.7%7.4%17.1%8.7%32.5%1.9%0.68%0.34%
Jan 202613.2%32.2%10.3%10.5%13.4%15.8%3.3%0.88%0.44%
Feb 202616%27.3%13.8%9.6%12.8%11.8%7.6%0.74%0.49%
Mar 202614.3%25.4%12.8%10.4%13.7%10.4%12.1%0.43%0.43%
Apr 202613.1%23.5%17.8%10.1%10.4%10.1%14%0.42%0.63%
May 202612.1%21.2%22.7%7%9%8.6%18.2%0.54%0.72%
Jun 202614.7%29.3%11.2%8.7%9.1%8.7%16.8%0.91%0.54%
Jul 202614%26.9%18.6%7.8%9.8%11.8%10.2%0.4%0.6%
Aug 202614.8%29%16.6%9.4%12.3%11.5%5.3%0.58%0.58%
Sep 202642.9%20.3%8.8%8.4%7.4%6.8%5.1%0.28%0.14%

How has the Apostle Hot Sauce and SpicyBoys comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: SpicyBoys took it in September 2026.
  • Across the 12 months ending September 2026, Apostle Hot Sauce’s share of searches among hot sauce brands in New Zealand moved from 14.4% to 6.8%, and its estimated monthly branded searches moved from 590 to 480.
  • Across the 12 months ending September 2026, SpicyBoys’ share of searches among hot sauce brands in New Zealand moved from 11.7% to 8.4%, and its estimated monthly branded searches moved from 480 to 590.

How did search popularity change for New Zealand hot sauce brands in September 2026?

2 changes

  1. In September 2026, Apostle Hot Sauce lost share of searches among hot sauce brands in New Zealand, from 11.5% to 6.8%.

  2. In September 2026, SpicyBoys lost share of searches among hot sauce brands in New Zealand, from 9.4% to 8.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apostle Hot Sauce’s and SpicyBoys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apostle Hot Sauce

1 branded search term

  • apostle hot sauce

SpicyBoys

1 branded search term

  • spicyboys

How the Brand Demand Index is measured

Other head-to-heads among hot sauce brands

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