Apostle Hot Sauce vs Frank's RedHot:Which is more popular?
In September 2026, Frank's RedHot had more branded searches than Apostle Hot Sauce among hot sauce brands in New Zealand. Frank's RedHot had about 620 branded searches, while Apostle Hot Sauce had 480. Frank's RedHot made up 8.8% of all hot sauce brand searches we track, and Apostle Hot Sauce accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about hot sauce brands, Apostle Hot Sauce appeared in four of the five answers and Frank's RedHot in none.
Who do people search for more?
Frank's RedHot, about 29% more searches than Apostle Hot Sauce
Who does AI mention more?
Apostle Hot Sauce, mentioned in 4 of 5 answers, Frank's RedHot in 0
Who does AI recommend more?
Apostle Hot Sauce, the only one of the two named
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Top hot sauce brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apostle Hot Sauce was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Frank's RedHot did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Culley's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Kaitaia Fire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Apostle Hot Sauce4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Taste Lab4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SpicyBoys2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Uncle Dunkle's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tabasco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Frank's RedHot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Huy Fong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hot sauce brands
5 answers
Asked ChatGPT
“Which hot sauce brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hot sauce brands in New Zealand?”
Asked ChatGPT
“What's the best hot sauce brand in New Zealand for spicy food?”
Searched Google, AI Overview
“chilli sauce nz”
Searched Google, AI Overview
“hot sauce nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Apostle Hot Sauce or Frank's RedHot more popular in search?
This chart shows how often people search Google for Apostle Hot Sauce and Frank's RedHot by name. Each line represents a brand's share of searches for all nine hot sauce brands we track, month by month, from searches in New Zealand.
Share of searches by month for Frank's RedHot, Apostle Hot Sauce. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tabasco | Culley's | Frank's RedHot | SpicyBoys | Kaitaia Fire | Apostle Hot Sauce | Huy Fong | Uncle Dunkle's | Taste Lab |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.2% | 31.8% | 11.5% | 11.7% | 12.2% | 14.4% | 3.2% | 0.98% | 0% |
| Nov 2025 | 12% | 30.9% | 9.9% | 12.2% | 10.7% | 20.6% | 3.1% | 0.62% | 0% |
| Dec 2025 | 9.7% | 21.7% | 7.4% | 17.1% | 8.7% | 32.5% | 1.9% | 0.68% | 0.34% |
| Jan 2026 | 13.2% | 32.2% | 10.3% | 10.5% | 13.4% | 15.8% | 3.3% | 0.88% | 0.44% |
| Feb 2026 | 16% | 27.3% | 13.8% | 9.6% | 12.8% | 11.8% | 7.6% | 0.74% | 0.49% |
| Mar 2026 | 14.3% | 25.4% | 12.8% | 10.4% | 13.7% | 10.4% | 12.1% | 0.43% | 0.43% |
| Apr 2026 | 13.1% | 23.5% | 17.8% | 10.1% | 10.4% | 10.1% | 14% | 0.42% | 0.63% |
| May 2026 | 12.1% | 21.2% | 22.7% | 7% | 9% | 8.6% | 18.2% | 0.54% | 0.72% |
| Jun 2026 | 14.7% | 29.3% | 11.2% | 8.7% | 9.1% | 8.7% | 16.8% | 0.91% | 0.54% |
| Jul 2026 | 14% | 26.9% | 18.6% | 7.8% | 9.8% | 11.8% | 10.2% | 0.4% | 0.6% |
| Aug 2026 | 14.8% | 29% | 16.6% | 9.4% | 12.3% | 11.5% | 5.3% | 0.58% | 0.58% |
| Sep 2026 | 42.9% | 20.3% | 8.8% | 8.4% | 7.4% | 6.8% | 5.1% | 0.28% | 0.14% |
How has the Apostle Hot Sauce and Frank's RedHot comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Frank's RedHot took it in February 2026.
- Across the 12 months ending September 2026, Apostle Hot Sauce’s share of searches among hot sauce brands in New Zealand moved from 14.4% to 6.8%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending September 2026, Frank's RedHot’s share of searches among hot sauce brands in New Zealand moved from 11.5% to 8.8%, and its estimated monthly branded searches moved from 470 to 620.
How did search popularity change for New Zealand hot sauce brands in September 2026?
3 changes
In September 2026, Tabasco overtook Culley's and Frank's RedHot to become the leader among hot sauce brands in New Zealand, with 42.9% of the searches.
In September 2026, Frank's RedHot lost share of searches among hot sauce brands in New Zealand, from 16.6% to 8.8%.
In September 2026, Apostle Hot Sauce lost share of searches among hot sauce brands in New Zealand, from 11.5% to 6.8%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Apostle Hot Sauce’s and Frank's RedHot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apostle Hot Sauce
1 branded search term
- apostle hot sauce
Frank's RedHot
4 branded search terms
- franks hot sauce
- franks redhot hot sauce
- franks redhot sauce
- franksredhot
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