APL Window Solutions vs First Windows:Which is more popular in New Zealand?
In October 2026, APL Window Solutions had more branded searches than First Windows among window and door companies in New Zealand. APL Window Solutions had about 650 branded searches, while First Windows had 410. APL Window Solutions made up 17.4% of all window and door company searches we track, and First Windows accounted for 11%. When we asked ChatGPT and Google AI Overviews about window and door companies, First Windows appeared in two of the five answers and APL Window Solutions in one. First Windows was mentioned before APL Window Solutions in two out of three answers.
Who do people search for more?
APL Window Solutions, about 59% more searches than First Windows
Who does AI mention more?
First Windows, mentioned in 2 of 5 answers, APL Window Solutions in 1
Who does AI recommend more?
First Windows, named ahead of APL Window Solutions in 2 of 3 answers
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Top window and door companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, First Windows was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. APL Window Solutions was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. First Windows was listed before APL Window Solutions in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Altherm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vantage Windows & Doors3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nulook2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- First Windows2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rylock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- APL Window Solutions1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nebulite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about window and door companies
5 answers
Asked ChatGPT
“Which window and door company should I hire in New Zealand?”
Asked ChatGPT
“What are the best window and door companies in New Zealand?”
Asked ChatGPT
“What's the best window and door company in New Zealand for a new build home?”
Searched Google, AI Overview
“aluminium windows nz”
Searched Google, AI Overview
“new windows nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is APL Window Solutions or First Windows more popular in search?
This chart shows how often people search Google for APL Window Solutions and First Windows by name. Each line represents a brand's share of searches for all seven window and door companies we track, month by month, from searches in New Zealand.
Share of searches by month for APL Window Solutions, First Windows. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nulook | Rylock | Altherm | APL Window Solutions | First Windows | Vantage Windows & Doors | Nebulite |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.1% | 20.6% | 21.8% | 15.2% | 10.1% | 4% | 3.3% |
| Dec 2025 | 24.6% | 18.3% | 19.9% | 15.3% | 15.9% | 3.7% | 2.3% |
| Jan 2026 | 23.4% | 18.9% | 23% | 13.4% | 14.1% | 4.1% | 3.1% |
| Feb 2026 | 23.1% | 20.3% | 21.5% | 16.3% | 11.8% | 4% | 3.1% |
| Mar 2026 | 23.2% | 20.4% | 20.2% | 16.5% | 12.8% | 4.6% | 2.4% |
| Apr 2026 | 25.4% | 22.3% | 16.6% | 17.3% | 10.2% | 5% | 3.1% |
| May 2026 | 23.1% | 16.7% | 21.2% | 18.8% | 11.8% | 4.9% | 3.5% |
| Jun 2026 | 22.8% | 17% | 20.7% | 19.8% | 12.4% | 4% | 3.3% |
| Jul 2026 | 24.6% | 17.6% | 20.6% | 16.3% | 12.6% | 5.3% | 3% |
| Aug 2026 | 23.1% | 20.2% | 21.4% | 15.3% | 12.5% | 4% | 3.5% |
| Sep 2026 | 25.7% | 18.4% | 20.7% | 17.1% | 11.3% | 3.7% | 3.1% |
| Oct 2026 | 23.3% | 22% | 19% | 17.4% | 11% | 3.8% | 3.5% |
How has branded search for APL Window Solutions and First Windows changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: First Windows took it in December 2025, APL Window Solutions took it in February 2026.
- Across the 12 months ending October 2026, APL Window Solutions’ share of searches among window and door companies in New Zealand moved from 15.2% to 17.4%, and its estimated monthly branded searches held steady at 650.
- Across the 12 months ending October 2026, First Windows’ share of searches among window and door companies in New Zealand moved from 10.1% to 11%, and its estimated monthly branded searches moved from 430 to 410.
How did search popularity change for New Zealand window and door companies in October 2026?
1 change
First Windows’ share of searches among window and door companies in New Zealand has lost ground for 3 months in a row, from 12.6% to 11% in October 2026.
How are APL Window Solutions’ and First Windows’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using APL Window Solutions’ and First Windows’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
APL Window Solutions
2 branded search terms
- apl window solutions
- apl windows
First Windows
2 branded search terms
- first windows
- first windows and doors
Other head-to-heads among window and door companies
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