Aoraki Legal vs RSM Law:Which is more popular by branded search in New Zealand?
In August 2026, Aoraki Legal had more branded searches than RSM Law among timaru law firms in New Zealand. Aoraki Legal was estimated to have 780 branded searches compared to RSM Law’s 650, and held a 27.6% Share of Search versus RSM Law’s 23%.
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Which is more popular in search, Aoraki Legal or RSM Law?
Compare Timaru law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aoraki Legal, RSM Law. The figures are in the table below the chart.
View monthly share of search table
| Month | Aoraki Legal | Timpany Walton | RSM Law | Gresson Dorman & Co | JMJ Lawyers |
|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 29.3% | 22.2% | 12.6% | 14.2% |
| Nov 2025 | 23.2% | 28.1% | 22.3% | 14.3% | 12.1% |
| Dec 2025 | 22.7% | 30.8% | 22.2% | 13.5% | 10.8% |
| Jan 2026 | 23.6% | 25.5% | 24.1% | 14.1% | 12.7% |
| Feb 2026 | 20.1% | 31.1% | 23.9% | 12% | 12.9% |
| Mar 2026 | 22% | 33.7% | 21.3% | 13.1% | 10% |
| Apr 2026 | 22.7% | 30.6% | 21% | 15.7% | 10% |
| May 2026 | 21.1% | 30.5% | 24% | 13% | 11.4% |
| Jun 2026 | 20.9% | 27.7% | 24.9% | 13.3% | 13.3% |
| Jul 2026 | 18.3% | 28.8% | 24.5% | 16.2% | 12.2% |
| Aug 2026 | 27.6% | 26.1% | 23% | 13.1% | 10.2% |
| Sep 2026 | — | — | — | — | — |
How has the Aoraki Legal and RSM Law comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Aoraki Legal took it in November 2025, RSM Law took it in January 2026, Aoraki Legal took it in March 2026, RSM Law took it in May 2026, Aoraki Legal took it in August 2026.
- Across the 11 months ending August 2026, Aoraki Legal’s estimated Share of Search among timaru law firms in New Zealand moved from 21.8% to 27.6%, and its estimated monthly branded searches moved from 520 to 780.
- Across the 11 months ending August 2026, RSM Law’s estimated Share of Search among timaru law firms in New Zealand moved from 22.2% to 23%, and its estimated monthly branded searches moved from 530 to 650.
How did search popularity change for New Zealand timaru law firms in August 2026?
2 changes
In August 2026, Aoraki Legal overtook RSM Law to take the highest estimated Share of Search among timaru law firms in New Zealand, at 27.6%.
In August 2026, RSM Law lost estimated Share of Search among timaru law firms in New Zealand, from 24.5% to 23%.
How each brand is measured
Brandwave collects information about searches that people make online using Aoraki Legal’s and RSM Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aoraki Legal
2 branded search terms
- aoraki legal
- aoraki legal timaru
RSM Law
2 branded search terms
- rsm law
- rsm law timaru
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.