Ancestry vs FamilySearch:Which is more popular by branded search in New Zealand?
In August 2026, FamilySearch had more branded searches than Ancestry among genealogy and DNA services in New Zealand. FamilySearch was estimated to have 11.1K branded searches compared to Ancestry’s 10.5K, and held a 31.6% Share of Search versus Ancestry’s 29.8%.
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Which is more popular in search, Ancestry or FamilySearch?
Compare the family history and DNA testing services New Zealanders research their ancestry with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FamilySearch, Ancestry. The figures are in the table below the chart.
View monthly share of search table
| Month | MyHeritage | FamilySearch | Ancestry | Findmypast | 23andMe |
|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 29.4% | 33% | 2.7% | 3.9% |
| Nov 2025 | 32.8% | 31.3% | 29.7% | 2.2% | 4% |
| Dec 2025 | 31.8% | 25.2% | 36.8% | 2.2% | 4% |
| Jan 2026 | 34.1% | 28.4% | 31.8% | 2.4% | 3.2% |
| Feb 2026 | 30.1% | 31.9% | 32.3% | 2.1% | 3.6% |
| Mar 2026 | 30.3% | 33.6% | 31.2% | 2% | 3% |
| Apr 2026 | 33.4% | 29.1% | 32.6% | 2.3% | 2.6% |
| May 2026 | 31.6% | 30.5% | 32.5% | 2.1% | 3.3% |
| Jun 2026 | 28.5% | 32.7% | 33.9% | 2.2% | 2.6% |
| Jul 2026 | 28.1% | 31.1% | 35.2% | 2.8% | 2.8% |
| Aug 2026 | 33.5% | 31.6% | 29.8% | 2.7% | 2.4% |
| Sep 2026 | — | — | — | — | — |
How has the Ancestry and FamilySearch comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: FamilySearch took it in November 2025, Ancestry took it in December 2025, FamilySearch took it in March 2026, Ancestry took it in April 2026, FamilySearch took it in August 2026.
- Across the 11 months ending August 2026, Ancestry’s estimated Share of Search among genealogy and DNA services in New Zealand moved from 33% to 29.8%, and its estimated monthly branded searches moved from 10.2K to 10.5K.
- Across the 11 months ending August 2026, FamilySearch’s estimated Share of Search among genealogy and DNA services in New Zealand moved from 29.4% to 31.6%, and its estimated monthly branded searches moved from 9.1K to 11.1K.
How did search popularity change for New Zealand genealogy and DNA services in August 2026?
3 changes
In August 2026, MyHeritage overtook Ancestry to take the highest estimated Share of Search among genealogy and DNA services in New Zealand, at 33.5%.
In August 2026, FamilySearch gained estimated Share of Search among genealogy and DNA services in New Zealand, from 31.1% to 31.6%.
In August 2026, Ancestry lost estimated Share of Search among genealogy and DNA services in New Zealand, from 35.2% to 29.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Ancestry’s and FamilySearch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ancestry
17 branded search terms
- ancestry ancestry
- ancestry com
- ancestry com au free
- ancestry com birth records
- ancestry com dna test
- ancestry com family history
- ancestry com family tree
- ancestry com free
- ancestry com genealogy
- ancestry dna
- ancestry dna test
- ancestry family tree
- ancestry genealogy
- latter day saints ancestry site
- my ancestry com
- www ancestry com
- www ancestry com au
FamilySearch
12 branded search terms
- familysearch
- familysearch dna test
- familysearch family tree
- familysearch genealogy
- familysearch historical records
- familysearch lds
- familysearch near me
- familysearch nz
- familysearch online
- familysearch tree
- latter day saints familysearch
- www familysearch 0rg
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.