Brandwave

Amisfield vs Carrick:Which is more popular by branded search in New Zealand?

In August 2026, Amisfield had more branded searches than Carrick among central otago wineries in New Zealand. Amisfield was estimated to have 6K branded searches compared to Carrick’s 1.4K, and held a 25.2% Share of Search versus Carrick’s 5.7%.

Share of Search among central otago wineries in New Zealand in August 2026Which is more popular in search, Amisfield or Carrick?
Amisfield25.2%6K searches
vs
Carrick5.7%1.4K searches

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Which is more popular in search, Amisfield or Carrick?

Compare the Central Otago wineries visitors taste and dine at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Amisfield and Carrick among central otago wineries in New Zealand, by month

Share of Search by month for Amisfield, Carrick. The figures are in the table below the chart.

View monthly share of search table
MonthAmisfieldMt DifficultyGibbston ValleyChard FarmFelton RoadRipponCarrick
Oct 202529.4%17.7%15.6%13.6%7.7%9.5%6.6%
Nov 202527.4%18.7%15%15.6%7.9%9.3%6.1%
Dec 202525%21.6%13.1%16.5%8%9.2%6.6%
Jan 202623.2%19.9%15.1%15.8%7.5%10.8%7.7%
Feb 202624.7%22.6%13.5%14.1%8.4%9.6%7%
Mar 202624.5%19.9%13.4%16.8%8.3%10.2%6.9%
Apr 202628%19%12.7%16.3%7.6%10.2%6.2%
May 202647.7%12.1%11.8%10.3%6.8%7.1%4.1%
Jun 202637.2%16.5%13.4%14.3%6.4%7.8%4.5%
Jul 202631.3%15.2%16.7%14.5%6.7%9.6%5.8%
Aug 202625.2%18%16.4%14.6%10.2%9.8%5.7%
Sep 2026———————

How has the Amisfield and Carrick comparison changed over the last 12 months?

How did search popularity change for New Zealand central otago wineries in August 2026?

  1. In August 2026, Amisfield lost estimated Share of Search among central otago wineries in New Zealand, from 31.3% to 25.2%.

  2. Estimated monthly branded searches for Carrick in New Zealand fell 17.2% over 11 measured months, from 1.6K to 1.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Amisfield’s and Carrick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amisfield

11 branded search terms

  • amisfield
  • amisfield cellar door
  • amisfield co nz
  • amisfield dry riesling
  • amisfield near me
  • amisfield pinot
  • amisfield pinot gris
  • amisfield riesling
  • amisfield rose
  • amisfield sauvignon blanc
  • amisfield wine tasting

Carrick

3 branded search terms

  • carrick cellar door
  • carrick pinot noir
  • carrick winery

How the Brand Demand Index is measured

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