Allego vs Showpad:Which is more popular by branded search in New Zealand?
In August 2026, Showpad had more branded searches than Allego among sales enablement platforms in New Zealand. Showpad was estimated to have 30 branded searches compared to Allego’s 0, and held a 42.9% Share of Search versus Allego’s 0%.
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Which is more popular in search, Allego or Showpad?
Compare sales enablement and training platforms available to New Zealand sales teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Showpad, Allego. The figures are in the table below the chart.
View monthly share of search table
| Month | Highspot | Showpad | Mindtickle | Allego | Seismic |
|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 28.6% | 14.3% | 0% | 0% |
| Nov 2025 | 46.2% | 30.8% | 7.7% | 0% | 15.4% |
| Dec 2025 | 46.2% | 23.1% | 15.4% | 0% | 15.4% |
| Jan 2026 | 46.2% | 30.8% | 15.4% | 0% | 7.7% |
| Feb 2026 | 66.7% | 25% | 8.3% | 0% | 0% |
| Mar 2026 | 56.3% | 25% | 12.5% | 0% | 6.3% |
| Apr 2026 | 50% | 33.3% | 16.7% | 0% | 0% |
| May 2026 | 58.3% | 25% | 8.3% | 0% | 8.3% |
| Jun 2026 | 66.7% | 20% | 6.7% | 0% | 6.7% |
| Jul 2026 | 50% | 33.3% | 16.7% | 0% | 0% |
| Aug 2026 | 42.9% | 42.9% | 14.3% | 0% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Allego and Showpad comparison changed over the last 12 months?
3 findings
- Showpad was ahead of Allego in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allego’s estimated Share of Search among sales enablement platforms in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
- Across the 11 months ending August 2026, Showpad’s estimated Share of Search among sales enablement platforms in New Zealand moved from 28.6% to 42.9%, and its estimated monthly branded searches moved from 40 to 30.
How did search popularity change for New Zealand sales enablement platforms in August 2026?
1 change
In August 2026, Showpad gained estimated Share of Search among sales enablement platforms in New Zealand, from 33.3% to 42.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Allego’s and Showpad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.