Brandwave

Sales enablement platforms in New Zealand:Which brands are most popular in search?

Highspot and Showpad share the highest estimated Share of Search among sales enablement platforms in New Zealand, at 42.9% in August 2026.

Share of Search, August 2026
  1. Highspot42.9%
  2. Showpad42.9%
  3. Mindtickle14.3%
  4. Allego0%
  5. Seismic0%

Follow sales enablement platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare sales enablement and training platforms available to New Zealand sales teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sales enablement platforms in New Zealand, by month

Share of Search by month for Highspot, Showpad, Mindtickle. The figures are in the table below the chart.

View monthly share of search table
MonthHighspotShowpadMindtickleAllegoSeismic
Oct 202557.1%28.6%14.3%0%0%
Nov 202546.2%30.8%7.7%0%15.4%
Dec 202546.2%23.1%15.4%0%15.4%
Jan 202646.2%30.8%15.4%0%7.7%
Feb 202666.7%25%8.3%0%0%
Mar 202656.3%25%12.5%0%6.3%
Apr 202650%33.3%16.7%0%0%
May 202658.3%25%8.3%0%8.3%
Jun 202666.7%20%6.7%0%6.7%
Jul 202650%33.3%16.7%0%0%
Aug 202642.9%42.9%14.3%0%0%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Highspot

    42.9%

    held 1st · 30 estimated branded searches · 0% vs prior month · -7.1 points

  2. 2.Showpad

    42.9%

    held 2nd · 30 estimated branded searches · +50% vs prior month · +9.5 points

  3. 3.Mindtickle

    14.3%

    held 3rd · 10 estimated branded searches · 0% vs prior month · -2.4 points

  4. 4.Allego

    0%

    held 4th · 0 estimated branded searches · — vs prior month · 0 points

  5. 5.Seismic

    0%

    held 5th · 0 estimated branded searches · — vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among sales enablement platforms in New Zealand?

Highspot and Showpad share the highest estimated Share of Search among sales enablement platforms in New Zealand, at 42.9% in August 2026.

New Zealand sales enablement platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Highspot57.1% → 42.9%66.7%Feb 202642.9%Aug 20261st
Showpad28.6% → 42.9%42.9%Aug 202620%Jun 20262nd
Mindtickle14.3%16.7%Apr 20266.7%Jun 20263rd
Allego0%0%Oct 20250%Oct 20254th
Seismic0%15.4%Nov 20250%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Highspot’s estimated Share of Search among sales enablement platforms in New Zealand decreased from 57.1% to 42.9%.
  • Across the 11 months ending August 2026, Showpad’s estimated Share of Search among sales enablement platforms in New Zealand increased from 28.6% to 42.9%.
  • Across the 11 months ending August 2026, Highspot’s estimated Share of Search among sales enablement platforms in New Zealand peaked at 66.7% in February 2026 and was lowest at 42.9% in August 2026.
  • Across the 11 months ending August 2026, Showpad’s estimated Share of Search among sales enablement platforms in New Zealand peaked at 42.9% in August 2026 and was lowest at 20% in June 2026.
  • Across the 11 months ending August 2026, Mindtickle’s estimated Share of Search among sales enablement platforms in New Zealand peaked at 16.7% in April 2026 and was lowest at 6.7% in June 2026.
  • Across the 11 months ending August 2026, Seismic’s estimated Share of Search among sales enablement platforms in New Zealand peaked at 15.4% in November 2025 and was lowest at 0% in October 2025.
  • Across the 11 months ending August 2026, Mindtickle, Allego and Seismic held steady: their estimated Share of Search among sales enablement platforms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand sales enablement platforms in August 2026?

  1. In August 2026, Showpad gained estimated Share of Search among sales enablement platforms in New Zealand, from 33.3% to 42.9%.

  2. In August 2026, Highspot lost estimated Share of Search among sales enablement platforms in New Zealand, from 50% to 42.9%.

  3. In August 2026, Mindtickle lost estimated Share of Search among sales enablement platforms in New Zealand, from 16.7% to 14.3%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record