Allbirds vs Vans:Which is more popular by branded search in New Zealand?
In August 2026, Vans had more branded searches than Allbirds among sneaker brands in New Zealand. Vans was estimated to have 10.1K branded searches compared to Allbirds’ 8.8K, and held a 1.8% Share of Search versus Allbirds’ 1.6%.
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Which is more popular in search, Allbirds or Vans?
Compare the sneaker brands New Zealanders buy for everyday wear and sport. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vans, Allbirds. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | ASICS | Skechers | Puma | Converse | Reebok | Vans | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 19.5% | 15.2% | 11.9% | 11.4% | 7.9% | 4.8% | 2.3% | 1.9% | 1.9% |
| Nov 2025 | 24.1% | 20.3% | 14.2% | 10.9% | 12.6% | 7% | 4.3% | 2.1% | 1.7% | 2.8% |
| Dec 2025 | 26.3% | 18.7% | 14.5% | 10.7% | 11.3% | 8.6% | 4.6% | 2.1% | 1.6% | 1.6% |
| Jan 2026 | 25.3% | 16.9% | 15.4% | 14.1% | 11.1% | 7.3% | 4.2% | 2.4% | 1.6% | 1.8% |
| Feb 2026 | 23.2% | 18.4% | 15.5% | 15.5% | 10.6% | 7% | 4.1% | 2.2% | 1.5% | 2% |
| Mar 2026 | 22.5% | 19.5% | 14.8% | 13.2% | 10.4% | 7.3% | 4.1% | 2.2% | 1.5% | 4.6% |
| Apr 2026 | 21% | 18.2% | 14.6% | 12.3% | 10.2% | 7.1% | 4% | 2% | 1.5% | 9.1% |
| May 2026 | 21.6% | 21.1% | 17.2% | 12.8% | 10.1% | 7% | 4.2% | 2.2% | 1.5% | 2.4% |
| Jun 2026 | 21.3% | 19.3% | 18.3% | 11.8% | 8.9% | 10.4% | 4% | 2.2% | 1.5% | 2.3% |
| Jul 2026 | 22.8% | 20.2% | 16.3% | 13% | 8.7% | 9.2% | 4.1% | 2.3% | 1.5% | 1.9% |
| Aug 2026 | 23.3% | 19.4% | 15.9% | 13.2% | 10% | 8.1% | 4.3% | 2.3% | 1.8% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Allbirds and Vans comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Vans took it in December 2025, Allbirds took it in January 2026, Vans took it in August 2026.
- Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sneaker brands in New Zealand moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 9.6K to 8.8K.
- Across the 11 months ending August 2026, Vans’ estimated Share of Search among sneaker brands in New Zealand moved from 1.9% to 1.8%, and its estimated monthly branded searches moved from 9.3K to 10.1K.
How did search popularity change for New Zealand sneaker brands in August 2026?
2 changes
Allbirds’ estimated Share of Search among sneaker brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.6% in August 2026.
In August 2026, Vans rose from 10th to 9th among sneaker brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Allbirds’ and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allbirds
20 branded search terms
- allbirds
- allbirds au
- allbirds britomart
- allbirds co nz
- allbirds mens shoes
- allbirds near me
- allbirds new zealand
- allbirds nz
- allbirds online
- allbirds sale
- allbirds shoes
- allbirds shop
- allbirds slipper
- allbirds tim brown
- allbirds tree dashers 2
- allbirds tree runners
- allbirds usa
- allbirds wool runners
- return allbirds
- womens allbirds shoes
Vans
20 branded search terms
- black vans shoes
- blue vans shoes
- cheap vans shoes
- green vans shoes
- pink vans shoes
- platypus shoes vans
- vans athletic shoes
- vans boat shoes
- vans hiking shoes
- vans nz
- vans platform shoes
- vans shoes
- vans shoes for men
- vans shoes near me
- vans shoes sale
- vans skate shoes
- vans slip on shoes
- vans sneakers
- vans sneakers for men
- vans white shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.