Allbirds vs Reebok:Which is more popular by branded search in New Zealand?
In August 2026, Reebok had more branded searches than Allbirds among sneaker brands in New Zealand. Reebok was estimated to have 12.7K branded searches compared to Allbirds’ 8.8K, and held a 2.3% Share of Search versus Allbirds’ 1.6%.
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Which is more popular in search, Allbirds or Reebok?
Compare the sneaker brands New Zealanders buy for everyday wear and sport. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reebok, Allbirds. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | ASICS | Skechers | Puma | Converse | Reebok | Vans | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 19.5% | 15.2% | 11.9% | 11.4% | 7.9% | 4.8% | 2.3% | 1.9% | 1.9% |
| Nov 2025 | 24.1% | 20.3% | 14.2% | 10.9% | 12.6% | 7% | 4.3% | 2.1% | 1.7% | 2.8% |
| Dec 2025 | 26.3% | 18.7% | 14.5% | 10.7% | 11.3% | 8.6% | 4.6% | 2.1% | 1.6% | 1.6% |
| Jan 2026 | 25.3% | 16.9% | 15.4% | 14.1% | 11.1% | 7.3% | 4.2% | 2.4% | 1.6% | 1.8% |
| Feb 2026 | 23.2% | 18.4% | 15.5% | 15.5% | 10.6% | 7% | 4.1% | 2.2% | 1.5% | 2% |
| Mar 2026 | 22.5% | 19.5% | 14.8% | 13.2% | 10.4% | 7.3% | 4.1% | 2.2% | 1.5% | 4.6% |
| Apr 2026 | 21% | 18.2% | 14.6% | 12.3% | 10.2% | 7.1% | 4% | 2% | 1.5% | 9.1% |
| May 2026 | 21.6% | 21.1% | 17.2% | 12.8% | 10.1% | 7% | 4.2% | 2.2% | 1.5% | 2.4% |
| Jun 2026 | 21.3% | 19.3% | 18.3% | 11.8% | 8.9% | 10.4% | 4% | 2.2% | 1.5% | 2.3% |
| Jul 2026 | 22.8% | 20.2% | 16.3% | 13% | 8.7% | 9.2% | 4.1% | 2.3% | 1.5% | 1.9% |
| Aug 2026 | 23.3% | 19.4% | 15.9% | 13.2% | 10% | 8.1% | 4.3% | 2.3% | 1.8% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Allbirds and Reebok comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Allbirds took it in November 2025, Reebok took it in December 2025, Allbirds took it in March 2026, Reebok took it in July 2026.
- Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sneaker brands in New Zealand moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 9.6K to 8.8K.
- Across the 11 months ending August 2026, Reebok’s estimated Share of Search among sneaker brands in New Zealand held steady at 2.3%, and its estimated monthly branded searches moved from 11.5K to 12.7K.
How did search popularity change for New Zealand sneaker brands in August 2026?
2 changes
Allbirds’ estimated Share of Search among sneaker brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.6% in August 2026.
Estimated monthly branded searches for Reebok in New Zealand rose 10.9% over 11 measured months, from 11.5K to 12.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Allbirds’ and Reebok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allbirds
20 branded search terms
- allbirds
- allbirds au
- allbirds britomart
- allbirds co nz
- allbirds mens shoes
- allbirds near me
- allbirds new zealand
- allbirds nz
- allbirds online
- allbirds sale
- allbirds shoes
- allbirds shop
- allbirds slipper
- allbirds tim brown
- allbirds tree dashers 2
- allbirds tree runners
- allbirds usa
- allbirds wool runners
- return allbirds
- womens allbirds shoes
Reebok
20 branded search terms
- black shoes reebok
- mens reebok shoes
- reebok
- reebok c club 85
- reebok c club 85 vintage
- reebok cl lthr
- reebok classic
- reebok club c
- reebok club c revenge
- reebok co nz
- reebok crossfit trainers
- reebok nano
- reebok nano 5
- reebok near me
- reebok nz
- reebok online
- reebok pumps
- reebok shoes
- reebok sneakers
- white reebok shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.