Brandwave

Aleph Beauty vs Revolution Beauty:Which is more popular by branded search in New Zealand?

In August 2026, Aleph Beauty had more branded searches than Revolution Beauty among makeup and cosmetics brands in New Zealand. Aleph Beauty was estimated to have 2.5K branded searches compared to Revolution Beauty’s 120, and held a 1.5% Share of Search versus Revolution Beauty’s 0.07%.

Share of Search among makeup and cosmetics brands in New Zealand in August 2026Which is more popular in search, Aleph Beauty or Revolution Beauty?
Aleph Beauty1.5%2.5K searches
vs
Revolution Beauty0.07%120 searches

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Which is more popular in search, Aleph Beauty or Revolution Beauty?

Compare makeup and cosmetics labels available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Aleph Beauty and Revolution Beauty among makeup and cosmetics brands in New Zealand, by month

Share of Search by month for Aleph Beauty, Revolution Beauty. The figures are in the table below the chart.

View monthly share of search table
MonthDior BeautyMaybellineMCoBeautyMACCharlotte TilburyThin LizzyRevlonEstée Laudere.l.f. CosmeticsL'Oréal ParisHuda BeautyBenefit CosmeticsNARSRare BeautyNYX Professional MakeupBobbi BrownNude by NatureHourglassAleph BeautyMorpheEssenceFenty BeautyToo FacedColourPopMakeup by MarioKosasRimmelCoverGirlTarteKylie CosmeticsMECCA MAXMilk MakeupRevolution Beauty
Oct 202519%8.1%9%6.1%5.3%5.4%4.2%4.2%2.7%2.3%2.7%3.5%2.5%2.8%1.9%2.3%1.6%1.7%1.6%1.3%1.1%1.9%1%0.77%1.1%0.93%0.78%0.64%0.88%1.7%0.49%0.27%0.1%
Nov 202517.5%7%13.3%7.2%4.7%8.4%3.3%5%2.3%1.8%3.8%2.7%2.4%2.4%1.4%1.9%1.6%1.4%1.7%1.1%0.93%1.2%0.83%0.68%1%0.75%0.6%0.68%0.85%0.7%0.41%0.22%0.14%
Dec 202521.1%7.5%11.6%6.1%4.9%8.5%3.5%4.7%2.4%1.8%2.2%2.9%2.2%2.2%1.4%1.9%1.5%1.7%1.5%1.4%0.91%1.3%0.92%0.66%0.96%0.75%0.66%0.73%0.69%0.76%0.52%0.23%0.1%
Jan 202620%9.2%7%6.1%5%6.5%4%4.4%2.4%2.6%3.5%3.3%2.3%2.4%2%1.9%1.7%1.9%1.4%1.3%1.1%1.3%1%0.98%1.1%0.79%0.72%1%0.7%1.3%0.54%0.3%0.12%
Feb 202619.3%9%7.7%6.5%4.7%7.6%4.2%4.4%2.1%2.4%2.5%3%2%2.5%1.9%1.9%1.5%3%1.5%1.3%0.98%1.3%1.1%0.82%0.83%0.82%0.68%1.1%0.67%1.8%0.48%0.36%0.1%
Mar 202619.4%9.5%10.6%7.1%4.5%5.4%4.1%5.1%2%2.4%2.2%2.8%2.2%2.1%1.9%1.7%1.6%2.1%1.7%1.2%1.1%1.4%1.1%0.94%1.1%0.81%0.71%0.9%0.66%0.97%0.53%0.31%0.09%
Apr 202620.9%9.4%6.9%5.8%5.2%6.6%3.7%4.7%2.4%2.8%2.4%2.4%2.5%2.6%2.4%1.8%1.9%2%1.9%1.3%1.2%1.3%1.1%0.72%1.1%0.87%0.75%1%0.67%0.75%0.56%0.34%0.07%
May 202622.4%8.8%6.2%6.1%5.1%7%3.6%4.1%2.1%2.6%2.2%2.7%2.7%2.5%2%1.7%1.8%1.9%1.7%1.2%1.1%1.3%1.3%0.8%1%0.76%0.61%0.91%1.5%1.5%0.41%0.3%0.07%
Jun 202620.4%9.7%8%5.5%6.9%3.8%3.7%3.9%2.5%2.9%2.3%2.7%3.1%2.5%2%1.7%1.6%2.3%1.8%1.4%1.7%1.3%1.4%0.81%0.95%0.79%0.66%0.85%0.58%1.6%0.38%0.35%0.07%
Jul 202617.8%10.5%8.2%5.8%6.7%7.1%3.9%3.4%2.9%3%2.2%2.6%2.8%2.5%1.8%2.1%1.8%1.7%1.4%1.4%1.4%1.2%1.3%0.89%1.1%0.78%0.72%0.91%0.68%0.58%0.41%0.4%0.06%
Aug 202622.1%11%8.1%5.9%5.3%4.6%4%3.8%2.9%2.7%2.6%2.4%2.3%2.3%2.1%1.9%1.9%1.7%1.5%1.4%1.4%1.2%0.96%0.92%0.92%0.9%0.75%0.72%0.63%0.54%0.33%0.31%0.07%
Sep 2026—————————————————————————————————

How has the Aleph Beauty and Revolution Beauty comparison changed over the last 12 months?

How did search popularity change for New Zealand makeup and cosmetics brands in August 2026?

  1. In August 2026, Aleph Beauty rose from 20th to 19th among makeup and cosmetics brands in New Zealand.

  2. Estimated monthly branded searches for Revolution Beauty in New Zealand fell 25% over 11 measured months, from 160 to 120 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Aleph Beauty’s and Revolution Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aleph Beauty

2 branded search terms

  • aleph beauty
  • aleph beauty nz

Revolution Beauty

2 branded search terms

  • revolution beauty
  • revolution beauty nz

How the Brand Demand Index is measured

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